Twitter's Global Head of Marketing Comes to Campus

4/24/2015 Unknown 0 Comments

What does Twitter's Global Head of Business Marketing do when she's in New York City for a conference? She stops off to speak to BIC students, of course! Thanks to an invitation from BIC Professor Madonna Deverson, Head of Intelligence at Ogilvy & Mather, Daina Middleton gave an inspiring guest lecture in last Monday's Brand Experience class. Afterwards, she autographed copies of her book Marketing in the Participation Age.

Prior to her position at Twitter, Daina was CEO of Performics, the performance marketing division of Publicis Groupe. A pioneer in the digital marketing space, Daina is known for creating a new “participant marketing” lexicon. Prior to joining Performics, she served for as SVP of the Sunao division at Moxie Interactive. Daina spent 16 years working at Hewlett-Packard in key marketing communications positions across the company’s $28 billion global Imaging and Printing Group. Daina serves on a number of industry boards and is a regular industry speaker at events including ad:tech, BlogHer, Conversational Marketing Summit, VideoNuze, and WOMMA.