BICsters submit to D&AD

4/25/2015 Unknown 0 Comments

D&AD is a global non-profit organization that fosters a community of creative thinkers by celebrating and stimulating the finest in design and advertising all over the world. Its New Blood Award  aims to inspire the next generation of creative talent and stimulate the creative industry to work towards a fairer more sustainable future. And that's exactly what happened. BICsters Andy Kwan, Naushi Perera, and Marika Bailey responded to its Airbnb brief and created a campaign to increase travelers sense of belonging through truly authentic experiences by defining a whole new class of vacationers called "The Embedded Traveler." Judging is currently ongoing. Winners will be announced in May. Here's a look at part of their presentation.