Clean Sweep for BICsters at CCNY Grad Symposium

4/24/2015 Unknown 0 Comments

On April 23rd in CCNY's Great Hall, BIC students placed first, second and third at the CCNY 8th Annual Graduate Research Symposium. Nehal Mahmoud was awarded first place prize for her presentation on the importance of internal communications to activate employees as brand ambassadors for CVS Health. Andy Kwan and Himani Gupta placed second for their multi-media campaign for New York Water Taxi ("Not the Only Ride You Wish Was Longer"). Megan Fullagar received the third place award for her examination of Chipotle's mission-based approach to advertising, leveraging social media and gamification. 

The CCNY Graduate Student Symposium is a platform for graduate students to gain recognition for their work by faculty, students and potential employers. It raises awareness about the wide gamut of programs housed at CCNY and helps distinguish the college as one of the premier higher learning institutions in the CUNY system.