Five BICsters selected for the CCNY 8th Annual Graduate Research Symposium

4/17/2015 Unknown 0 Comments

Five BIC students have been chosen to present their branding and integrated communications projects, campaigns, and research findings during the upcoming CCNY 8th Annual Graduate Research Symposium. Edmund Graham Balogun, who won third place last year, has been asked to present once again. Nehal Mahmoud will deliver her presentation on the importance of internal communications to activate employees as brand ambassadors for CVS Health. Megan Fullagar will share her examination of Chipotle's mission-based approach to advertising, leveraging social media and gamification. Andy Kwan and Himani Gupta will present their multi-media campaign for New York Water Taxi ("Not the Only Ride You Wish Was Longer").

The CCNY Graduate Student Symposium is a platform for graduate students to gain recognition for their work by faculty, students and potential employers. It raises awareness about the wide gamut of programs housed at CCNY and helps distinguish the college as one of the premier higher learning institutions in the CUNY system.

Please come root for our BICsters as they present in The Great Hall in Shepard Hall on Thursday, April 23rd from 5-8PM!