Safety info + Glee-ishness = brand Virgin

11/03/2013 Unknown 0 Comments

Virgin America's latest in-flight safety info video is getting lots of buzz. See this at Branding Magazine. Wired was also, well, wired for the video: see here. Even Fox News likes it.

But does it sell seats? (Should we care?)

George Lois on BIC

"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.

Safety info + Glee-ishness = brand Virgin

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