Chobani shows resilience, determination

11/03/2013 Unknown 0 Comments

brandchannel has posted a good wrap-up of the incidents surrounding the recent Chobani product recall and the company's brand-defense. Chobani is not holding back -- aggressively reaching out to consumers with "quality" messaging, product sampling, and public affairs/CSR initiatives.  Just shows: admitting a problem / shortcoming does not mean you can't responsibly design a brand defense.