Fusion ("salsa is a bigger condiment in the U.S. than ketchup") and other news

11/01/2013 Unknown 0 Comments

ABC and Univision teamed up this week to launch the new cable news network -- Fusion  --  focused on millenials and Latinos. The positioning for that demographic is described their spokespersons as a mix of news, satire, and comedy.  The Bloomberg TV spot sums it up.  Fusion's launch video, maybe, sums up their brand even better: check it out here.

There is no doubt that cable news (not to mention broadcast news and even NPR) is aging (with America). And, there is no doubt that some lesson needs to be learned from the successes of Jon Stewart, Stephen Colbert, and The Onion.  And, there is no doubt that America is (soon) a minority-majority nation.

It is, however, an open question as to whether the Fusion product / brand is going to be a wan spin-off concept of MailOnline + TMZ + Comedy Central -- or whether it will take its audience seriously, and respectfully.

(Just a question -- how many journalists will Fusion employ?  Just another question -- how will Fusion, as a serious competitor in the cable news category perform against the most recent entrant, Al Jazeera?)

We'll see.  In the meantime, we loved the (Glee-ification of news) video.