October @BIC Spotlights P&G's CSR Imperatives

10/08/2019 Unknown 0 Comments

What's the newest imperative for global companies? How does corporate leadership meaningfully manifest itself? Can profitability be tied to brand values? 

Fresh from Cincinnati, Procter & Gamble Digital Strategist Jeremy K. Smith addresses today's CSR imperatives in our first @BIC lecture of the semester, "Force for Good. Force for Growth." Join us in the BIC space on Monday, October 21st from 6PM – 7PM to learn about the societal shift that requires successful brands to have a point of view and take a stance on everyday  issues that connect with consumers. As brands are increasingly making the shift towards shared values and belief systems, they are bonding with their customers in this way. This shift sets the precedent for how brands organize and run their cultures. 

At a time where consumers want to engage with brands that understand them and interact with them as human beings, big companies like P&G are utilizing their platforms and tackling corporate social responsibility in unique ways. Smith will take us through the how and why P&G brands have masterfully evoked emotion with spots such as Always' "Hit Like a Girl," Gillette's "The Best Men Can Be," and, most recently, P&G's "The Look." 

RSVP here

ABOUT Jeremy K. Smith: Entering his 3rd year with Procter & Gamble, Jeremy leads digital strategy for corporate communications. This role is responsible for 43 PG.com's around the world and the U.S. social media accounts.

His inspiration stems from a fascination with the ever-changing worlds of tech and new media. Jeremy's skill-set is built on leveraging technology, remaining aware of emerging digital/social trends, redefining how content is delivered, discovering new storytelling methods, and creating social media marketing strategies. His influence has impacted global brands including Verizon Wireless, The Estate of Tupac Shakur, Nissan Automotive, D'USSÉ, MillerCoors, Coca-Cola, Little Caesars, Chick-fil-A, Bacardi International, and Jordan Brand.

Jeremy's mission is to change the way people interact with each other and connect with the real world.

ABOUT The @BIC Lecture Series: BIC's signature forum brings thought leaders and industry icons to campus each semester. Past speakers have included IPG's Michael Roth, Ketchum CEO Barri Rafferty, Iconic Designer Paula Scher, TBWA\Chiat\DayNY CEO Rob Schwartz, GroupM CDO/CEO Rob Norman, Golin CEO+ Matt Neale, Weber Shandwick President Gail Heimann, digital theorist Douglas Rushkoff, founder of WPP Sir Martin Sorell as well as authors Michael Farmer, Douglas Davis, Marion Salzman, and Sandra Stahl.