Curiosity Seekers WANTED: BIC's Fall Open House

10/05/2019 Unknown 0 Comments

On Monday, October 21st, BIC opens its doors to inquisitive candidates interested in applying to the BIC Master's Program for Fall 2020. The afternoon begins at 4:30 in Shepard Hall, Room S104, when Program Director and Professor Nancy R. Tag presents an overview of the Branding + Integrated Communications Master's degree program, our portfolio-driven curriculum, student profile, professional opportunities of the BIC MPS, and more. You'll get details on admissions requirements and how to package your application. Includes a Q&A with BIC faculty. 


Stick around. At 6:00PM, BIC holds its first @BIC Lecture of the semester: "Force for Good, Force for Growth" by P&G Digital Strategist Jeremy K. Smith who will discuss the societal shift that requires successful brands to have a point of view and take a stance on everyday issues that connect with consumers. He'll take us through the how and why P&G has masterfully evoked emotion with spots such as Always' "Hit Like a Girl" and Gillette's "The Best Men Can Be." 

Immediately following: Candidates are invited to see BIC in action by sitting in on our foundational course B2000 Research & Awareness at 7PM. Hear Professor Belle Frank explain how performing quantitative and qualitative research will lead to formulating a strategic message for an integrated communications campaign.

RSVP today!!