Curiosity Seekers WANTED: BIC's Fall Open House
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK3qRmL2bsXpXsnAmcU7mPhoQ5ptxnNJdjqQIUTgCmfTwhCs1s42WJa1ssdAgw35v3eieEj70ZMgb6-k4hdIfLnBXzH0LoQgMYKaeKUSWQO78mZWoaOyz3WM7mq4dx37QJsxZNR-DHpxk/s1600/BIC+Open+House.png)
REGISTER here http://bit.ly/2oiXRVY
Stick around. At 6:00PM, BIC holds its first @BIC Lecture of the semester: "Force for Good, Force for Growth" by P&G Digital Strategist Jeremy K. Smith who will discuss the societal shift that requires successful brands to have a point of view and take a stance on everyday issues that connect with consumers. He'll take us through the how and why P&G has masterfully evoked emotion with spots such as Always' "Hit Like a Girl" and Gillette's "The Best Men Can Be."
Stick around. At 6:00PM, BIC holds its first @BIC Lecture of the semester: "Force for Good, Force for Growth" by P&G Digital Strategist Jeremy K. Smith who will discuss the societal shift that requires successful brands to have a point of view and take a stance on everyday issues that connect with consumers. He'll take us through the how and why P&G has masterfully evoked emotion with spots such as Always' "Hit Like a Girl" and Gillette's "The Best Men Can Be."
Immediately following: Candidates are invited to see BIC in action by sitting in on our foundational course B2000 Research & Awareness at 7PM. Hear Professor Belle Frank explain how performing quantitative and qualitative research will lead to formulating a strategic message for an integrated communications campaign.
RSVP today!! http://bit.ly/2oiXRVY
RSVP today!! http://bit.ly/2oiXRVY