BIC Helps Sandy Hook Promise Prevent Gun Violence In Schools

12/20/2018 Unknown 0 Comments

On December 13, 2018 – one day shy of the sixth anniversary of the tragic shootings at Sandy Hook Elementary School – four teams of BICsters presented campaigns to client partner Sandy Hook Promise. All of the teams had the same mission: to help stop violence before it starts.

The strategically driven year-long integrated campaigns leveraged traditional, online, social, mobile, digital, and experiential communications to inspire students to start SAVE (Students Against Violence Everywhere) clubs. Judging the Client Pitch were Bob Flynn, Programs Director at Sandy Hook Promise and Strategist Michael Doody. Professor Katina Scott oversaw the BICsters' efforts, with Brianna Bishop providing creative expertise.

Each of the teams developed a unique approach, from encouraging teens to channel their own creativity to stopping violence one post-it note at a time to reminding students to act "before not when." In the end, Team Re:Vision won the day with their campaign titled "Power of You" which fights apathy by showing students their voices are heard and respected.

Past non-profit capstone clients have been The Grove School of Engineering, Columbia Children’s Health, The Colin Powell School for Civic and Global Leadership, and the UJA.