MSL Group Opens Doors to BIC PR Class of 2020

12/17/2018 Unknown 0 Comments

On December 6th, first year PR Trackers from BIC traveled to Columbus Circle to visit MSL, a global public relations agency that’s part of Publicis Groupe. Arranged by Professor Angela K. Chitkara to jump start the BIC PR Track, students met with Diana Littman, the new CEO of MSL; Michael Echter, Global Director of Corporate Communications & Marketing; Abisola Adekoya, Senior Sustainability Consultant; Paul Michael Marinello, Corporate Communications Manager; and Gina Larson, from Human Resources & Talent Recruitment.

The visit provided an eye-opening view of what it’s like to work in a leading PR agency. Through use case presentations on accounts such as Vick’s #TouchOfCare, the students learned why MSL believes public relations expresses its strength through the power of influence to create long-lasting impacts.

MSL leaders also shared what the industry expects from BICsters and others entering the industry and how to embrace opportunities to make a difference. Pro tips included: be a go-getter with a creative thinking mindset, have excellent writing & speaking skills,  expand their social media & data analytics knowledge and exhibit curiosity for new technologies such as AI and VR.

As BICster Carmela Vecchione stated, “The experience couldn’t have been any better. We’re now very excited about our next steps in the BIC program and our PR Branding Campaigns class in the Spring.”