TBWA/Chiat/Day CEO Rob Schwartz in the Trenches at BIC

4/06/2016 Unknown 0 Comments

This week, Michael Farmer treated BICsters in his Internal Management course to a bit of industry DISRUPTION®. TBWA/Chiat/Day's CEO Rob Schwartz came to campus and took students through a disruption model of a successful agency (his own) and then delighted them with stories from the front lines (also his own).  Rob moved to his current role from that of Global Creative President, where he was instrumental in overseeing the creative direction and leadership of some of TBWA’s largest global accounts, including Nissan, McDonald’s and GSK. Rob has also become an influential voice in the advertising industry. He is a frequent contributor to Forbes and Adweek named him one of the “Top 25 Advertising Voices to Follow on Twitter.”

TBWA/Chiat/Day is a top ten ranked global advertising network that holds DISRUPTION® at its core to develop business-changing ideas. Among many things, it’s the agency that brought you Apple’s famous 1984 as well as hired Chris Villanueva (BIC ’15) as a Copywriter…