SS+K Partner Kate Rothen Joins BIC Board

4/27/2016 Unknown 0 Comments

Kate Rothen, Partner at SS+K and founding faculty of the BIC Program, has just been named to the BIC Board. As a member of SS+K’s Executive Leadership Team, she’s responsible for shaping internal processes, stewarding the account management group, and, along with her partners, generally managing the happy chaos of the agency.

Since joining SS+K in 2005, Kate has helped to mobilize youth to vote for President Obama [twice], devised strategies to get Americans plugged into the electric car for Chevrolet, elevated the narrative supporting teachers and teaching for the Gates Foundation, and launched a new beverage category with Kraft’s MiO brand, among dozens of other projects.  Along the way, she served as SS+K’s first Director of Social Media, helping the agency navigate the early days of social marketing.

Before that, Kate worked through the ranks at traditional PR firms: handling economic development for the Dutch government at Ruder Finn, launching Splenda at RF Binder Partners, and helping Airbus speak American (and vice versa) at AGG International.  In 2011, the Impact Center named Kate one of twelve Women’s Leadership Fellows. Kate is a graduate of Amherst College.

In 2014, Kate joined the BIC team in its first year teaching students in B3003 Internal Management about the inner workings of branding and marketing organizations. As a cornerstone project, students developed their own agencies. As someone on the frontline of change, Kate has been an invaluable mentor to BIC students ever since. We are so lucky to have her join the BIC Board and look forward to collaborating with her for years to come. 

To learn more about Kate and SS+K, follow their accounts on Twitter: @katerothen @ssandk.