For BIC Class of 2021, THEY'RE the brand

12/17/2019 Unknown 0 Comments

The famous BIC Identity Guidelines are back for Fall 2019.

This semester-long project in Professors Gerardo Blumenkrantz and Nancy Tag's Idea Development course not only allows for personal reflection and analysis, but forces students to develop some basic digital design skills, some for the first time. A requirement of the project is that all students use both Adobe Photoshop and InDesign. Mek Frinchaboy, an independent designer and illustrator, joined Laura Giraudo and Roberto Bernasconi, principals of Bardo Industries, in providing feedback to students after they presented.

After the final presentations on November 20th, Professor Tag asked the question: "Before this assignment, who had used Adobe's InDesign and Photoshop together?" More than half of the class raised their hands. And yet, the results were quite amazing. For a larger sample of student ID Guidelines, go to our Behance portfolio page: