2 Robs @ BIC in 2018

2/20/2018 Unknown 0 Comments

This Spring, BIC welcomes Board Members Rob Schwartz, CEO of TBWA/Chiat/Day NY, and Rob Norman, Former CEO/CDO of GroupM, to campus as lecturers in our @BIC Series.

On Monday, February 26th, our favorite disruptor Rob Schwartz will present "The Seven Stories," his take on how seven basic archetypal stories are used every day to build brands.  On Monday, April 16th, the industry's eminent trend-watcher Rob Norman will look back on his years in the business in his lecture "Thirty Years of Curiosity: A Survivor's Guide to the Ad Biz."

These events are open to public. To reserve your seat, please RSVP to bic@ccny.cuny.edu.