#NotFakeNews @BIC Lecture

12/04/2017 Unknown 0 Comments

On Monday, December 11th, the Branding + Integrated Communications graduate program will sponsor its first @BIC Lecture of the season: #NotFakeNews >> The effects of a hyper-political environment on brands and the media.

Is Fake News REAL? What's the origin of the term? How is it used as a strategic tool in our hyper-political environment? Join the debate as Michael Marinello, the SVP of Strategic Communications for Turner, and Frank Washkuch, News Editor at PRWeek, discuss why media ethics and best practices are more important than ever in this fascinating @BIC Lecture.

MONDAY, DECEMBER 11th, 5:30 to 6:30PM at The City College of New York, Shepard Hall, 160 Convent Avenue, Room S104, New York City.