For BIC Class of 2019, THEY'RE the brand

They’re baaaaaaaack! The Famous BIC Identity Guidelines.

With a nod to graphic designer Christopher Doyle, this semester-long project in Professor Gerardo Blumenkrantz and Nancy Tag's Idea Development course not only allows for personal reflection and analysis, but forces students to develop some basic digital design skills some for the first time. A requirement of the project is that all students use Adobe Photoshop and InDesign.

After the final presentations on November 15th, Professor Tag asked the question: "Before this assignment, who had never touched Adobe's InDesign software?" 90% of the class raised their hands. And yet, the results were quite amazing. For a larger sample of student ID Guidelines, go to our Bechance page portfolio page (later in December).