BIC’s Castro Desroches’ Droga5 Film Awarded an Athena

11/11/2017 Unknown 0 Comments

This year, the 3% Conference launched the Athena Advertising Awards in partnership with the Athena Film Festival, an annual festival held at Barnard College in New York City that celebrates the stories of remarkable women. 3% founder Kat Gordon told The DRUM that the goal of the Athena Advertising Awards is to recognize ads that “depict strong, bold women from all walks of life, moving through the world with ambition, moxie, courage, and resilience.”

Among the inaugural winners was Droga5’s Under Armour campaign “Unlike Any” featuring Misty Copeland with art direction by Castro Desroches (BIC '16). Castro started at Droga5 right after graduating from BIC and just before his portfolio was featured in an AdWeek story titled “This Art Director Put His Entire Portfolio on Instagram.”

Other winners of the first Athena Advertising Awards were JetBlue for its ‘Flybabies’ experiment, Boeing for ‘Women Make Us Better,’the Cindy Gallop chatbot created by R/GA to mark Equal Pay Day and Equinox’s ‘Commit To Something’ campaign. The awards were sponsored by Morgan Stanley.