Rob Norman previews the near future: CES 2017

As we'd expect, GroupM CDO Rob Norman puts the 2017 Consumer Electronics Show in perspective...before it even occurs! In his latest "Big Idea" post, Rob previews the upcoming global consumer electronics and technology tradeshow and poses this question: "How can we build, maintain, and make discoverable a data story around brands, with and without screens, to ensure their prominence and survival in an age of machine mediated relevance?"