BICsters Make Waves for Circle Line

All semester long, BICsters in the Idea Development course led by Professors Gerardo Blumenkrantz and Nancy Tag learned how to create brand narratives and multi-media stories by developing impactful campaigns for Circle Line Sightseeing Cruises. Since 1945, the Circle Line has hosted over 60 million passengers; it's the only cruise company in New York Harbor exclusively dedicated to sightseeing. While doing research, first year BIC students got to explore the city by taking actual tours. In another dose of reality, BICsters were then treated to client feedback when the Circle Line marketing team of Laura Stancarone, Michael Mattera, and BIC alum Alex Suazo showed up on December 7th, the last day of class.


As final presentations in a foundation course, these were the first of many that BICsters will be making in front of actual clients. After viewing nine campaigns, the Circle Line team came away with a number of implementable ideas and gave highest praise to a campaign created by Kacy Charles, Jason Tai, and Sean Feol-Baugh.