Guinness is good for appreciating a brand

Guinness's "Best Ad of All Time" (The Sunday Times 2002)

Jemima Maunder-Taylor, a brand analyst with Interbrand in London, has written an insightful and entertaining post on the Guinness brand -- its evolution, milestones, and enduring characteristics. So few commercial brands have such a long history as Guinness; the continuity of both the product and brand attributes along with the record of marketing and communications successes provides a compelling view of the potential of well-managed brands.