BIC's 4A's MAIP Finalists

2/11/2020 Unknown 0 Comments

The highly selective Multi-cultural Advertising Internship Program (MAIP) from the 4A's gives students the opportunity to work at prestigious advertising and public relations agencies on various accounts, interact with industry professionals on a day-to-day basis, and gain valuable professional credentials. This year, three bright BICsters, Ping Sun, Roxie Xie and Surabhi Govindarajan have been chosen as the 4A's MAIP finalists.

First year BICster Ping Sun comes to BIC with experience at Condé Nast's Center of Fashion & Design in Shanghai. In addition, Ping has worked at various positions at Shanghai's Ford Motor Company where she gained first-hand knowledge into the power of marketing and PR. These experiences "truly crystallized her passion" for continuing her studies in branding and integrated communications at City College.

Roxie Xie, BIC Class of 2020, is a repeat MAIPster whose summer internship as a strategy intern at Wondersauce was a part of her 2019 MAIP fellowship. A graduate of NYU, Roxie's numerous BIC accomplishments include winning a 2019 Silver Pencil from The One Club's Young Ones competition for her team's campaign "The Crisis Collection" on behalf of il Makiage makeup. She was also part of the winning team at last summer's Griffin Farley Beautiful Minds competition. Most recently, Roxie was awarded the 2020 Dezmax Scholarship where she created and pitched a proposal to combat racial biases in China by promoting English language tutors of color.

BIC alum Surabhi Govindarajan, who graduated in 2018, received many accolades while in the BIC program. She and her team won a 2017 Young Ones Gold Pencil in the Social Impact category for a proposal called “VIDEALL” which partnered the products of two tech giants: Google’s Chrome browser and Microsoft’s Sign Language Translator. That fall, Surabhi was part of the team that won CCNY's Nestle Skin Health SHIELD Hackathon, creating an app that recognizes the ingredients in skincare products and helps consumers to understand their efficacy. Surabhi received the 2018 DezMax Scholarship with her submission "Belong" which partnered UNICEF and MyHeritage to provide DNA testing to orphaned refugee children.

Finalists are placed in internships during February. If selected, the 2020 MAIP fellows will participate in virtual professional development opportunities. In late May, orientation will be held in the city and  fellows will officially begin their internships on June 1st.