2019 PiP Preps BIC's 5th Graduating Class

3/17/2019 Unknown 0 Comments

Despite a gloomy weather forecast, the sun truly shined on this year’s BIC PiP, our annual recruiting event. New York’s best Talent Cultivators, Super Star Seekers, and Career Catalysts came to campus to review the portfolios-in-progress of BIC’s Class of 2019 for an energizing two hours. Thirty recruiters were paired with BIC students for 12 minute “speed” sessions to review and provide valuable feedback on BICster portfolios months before they’re done and students receive their Master’s degree in May. As a reward for coming to CCNY, everyone got treated to lunch from Dinosaur BBQ.

All BIC students — from public relations practitioners, brand managers and strategists to art directors and copywriters — must create a process + product portfolio in order to graduate from our 36-credit, 2-year Master’s degree program. This year’s RSVPs were from Digitas, ABW Solutions,  DeVries, Cramer Kasselt, Droga5, EP+ Co, ESI Design, Fenton, Finn Partners, FCB Health, Jack Morton, Ketchum, Google, Mother New York, Golin, Weber Shandwick, Octagon, Porter Novelli, Quinn, Horizon Media, FBI Talent, Idea Catalyst, Oberland, Publicis, Verizon 140, TBWA/Chiat/Day, Citizen Relations, Vision7 Communications, and VMLY&R. 

“The Portfolio-in-Progress — or PiP —  is a BIC innovation. It’s a laboratory in which we invite people from the industry to take a sneak peek of our students’ work before its polished. BIC has the confidence to let recruiters into the process by showing portfolios that are incomplete. This way, they are invested in our students as well as the process,” states Professor Nancy R. Tag, Program Director of the Master’s in Branding + Integrated Communications (BIC).

The BIC students represent multi-talented, multi-disciplined, and multi-cultural students from across our nation and the world. The program, established in the fall of 2013, identified the need for a new pool of applicants to meet the demands of industry and its clients for interdisciplinary leadership. Each May, BIC graduates around 30 graduate students ready to lead this dynamic, ever-evolving world of communications. Situated in the media capital of the world, BIC allows students to study the discipline at its nexus -- a coup for recruiters who can access a deep pool of talent just a subway ride away.

See more photos in our BIC Gallery HERE.