Zontee Hou Named a Top B2B Marketing Influencer

11/27/2018 Unknown 0 Comments

In November, communications leaders and innovators gathered in San Francisco for the 13th annual MarketingProfs B2B Forum for four days of packed programming and networking. To help business marketers navigate the forum, TopRank Marketing published its annual list of top speakers. Once again, it featured BIC Professor Zontee Hou, President/Founder of Media Volery, who presented "How to Build Customer Loyalty Through Behavioral Economics and Big Data."

According to TopRank Marketing: "A variety of criteria go into such a ranking including the topical relevance of the content each influencer publishes, how much their networks engage with that content and the size of their networks with online data pulled from Twitter, blogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to know, because many lists rely entirely on Twitter and we all know Twitter alone does not represent the entire social media universe."

To see the full 2018 program, click here.