For Fifth Anniversary, @BIC's “Future in Five” Looks Ahead

9/24/2018 Unknown 0 Comments

BIC, the forward-thinking, culture-shifting Branding + Integrated Communications graduate program, is celebrating its fifth anniversary at City College of New York. BIC is kicking things off with a bang by hosting "The Future in Five", our first @BIC Lecture of the school year on September 27th at City College.

The evening's speakers are a veritable who's who of Advertising and PR. Michael Roth (CCNY '67) the Chairman and CEO of IPG, one of the "Big Four" global holding companies, will lead the discussion on what's next. Roth is often quoted as saying the beauty of holding companies is they bring many different kinds of businesses to the table but the issue is how to get them to collaborate most effectively to serve their clients.

Joining Roth to discuss this and other relevant topics will be three IPG colleagues. Gail Heimann, President of Weber Shandwick, one of the world's leading global communications and engagement firms with offices in 78 offices across 34 countries, with a network extending to 81 countries around the world. Matt Neale, CEO of Golin, manages the company's New York and EMEA office and leads the company's innovative vision, reputation and marketing. He also heads up Golin's diversity and inclusion strategy. Suzanne Powers, Global CSO of McCann Worldgroup, is responsible for the strategic development of the company and its clients across all brands, regions and agencies. Adding a client perspective will be Nada Stirratt, VP of Global Marketing Solutions North America for Facebook, where she leads partnerships with the largest brands and agencies across both the US and Canada.

The event is already sold out. But there is a waitlist. Can't get a "Future in Five" ticket? Don't despair. @BIC offers multiple events throughout the year, including @BIC Lectures featuring design legend Paula Scher and PR Hall of Famer and Ketchum CEO Barri Rafferty.

Has it been five years already?
Launched in Fall 2013, BIC is the only master's degree program that teaches branding and integrated communications in an integrated way. It combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. The silo smashing BIC program has been a raging success, with grads going on to work at companies like Y&R, Apple, BBDO, Droga5, Cohn&Wolfe, Ogilvy, VaynerMedia, TBWA, SS+K, 360i, Berlin Rosen, DDB, and NYTimes T-Brand Studio, among others.

Explore further and stay in touch at http://www.ccny.cuny.bic