Mad Ave Manslaughter selected National Indie Excellence Book Awards

8/20/2017 Unknown 0 Comments

Beating out 1000 entries, Michael Farmer's Madison Avenue Manslaughter won the 2017 National Indie Excellence Book Awards in the Marketing category. 

Now required reading in BIC and across the industry, Mad Avenue Manslaughter tells truth to power as an inside view of "fee-cutting clients, profit-hungry owners, and declining ad agencies."

BIC Professor Michael Farmer is Chairman and CEO of Farmer & Company, a consulting firm that advises advertising agencies. Prior to founding his own company, Professor Farmer was a strategy consultant at the Boston Consulting Group and Director of Bain & Company. With degrees from Princeton and Harvard, he brings vast expertise into the classroom and advises on the BIC curriculum.