BIC Portfolios Worth Defending

6/02/2017 Anonymous 0 Comments

BICster don't just create portfolios, they must defend them to a jury of professionals in order to earn their MPS degree. This year, our industry judges came from powerhouse companies such as HunterPR, Ogilvy, Ketchum, Deutsch, VaynerMedia, and PepsiCo with titles such as Director of Strategy and Insights Integration, CEO, Creative Director, and Marketing Manager.

Morning and afternoon sessions saw students in Management/Planning, Public Relations, and Creative present in 25 minute slots that included 5 minutes of Q&A.  With portfolios that include both product and process, BICsters distilled their two years in the program with tightly packaged presentations of key projects elevated through the lens of their expertise and passion.

A big BIC thanks to our amazing panels of judges who came on campus and dedicated their day to assessing BIC portfolios and giving students terrific feedback and advice.

Management / Planning Judges
Michael Doody, Founder and Chief Strategy, The ________ Project
Will Parker, Director of Strategy & Insights Integration, Horizon Media
Michelle Rowley, SVP, Group Planning Director, Deutsch
Jasmine Richards, Associate Marketing Manager, PepsiCo

Public Relations Judges
Peter Harris, CEO, Grayling US
Grace Leong, CEO/Managing Partner, Hunter PR
Matt Hantz, Director Digital Design, MBooth
Mitchell Markson, Creator and Ground Control, Markson IdeaCraft
Lauren Mundell, SVP, Director New York Food & Wellness, Ketchum
Enmanuel Tchividjian, Principal & Owner, The Markus Gabriel Group

Creative Judges
Christopher Blunt, Freelance
John Colquhoun, Freelance
Jorge Moya, CCO, SociedAD
Ricard Valero, Creative Director, Ogilvy

Portfolio Defense: Over and Out...