Gerardo Blumenkrantz Talks the Talk at the One Club's Creative Boot Camp
The One Club's Creative Boot Camp offers students from diverse
backgrounds the opportunity to learn from and collaborate with the best agencies and
creatives working today. This year's first boot camp was hosted by Wunderman and took place in
the company’s NYC headquarters, January 26-29.
During the four-day boot camp, students get the chance to
showcase their creative talents. Participants are introduced to the advertising
industry, learn about the creative process, and ultimately create and present a
campaign for a real client.
Prof. Nancy Tag, BIC's program director, has been involved
with the event since its inception and CCNY was fundamental in the creation of
the boot camp. This year CCNY was represented by Prof. Gerardo Blumenkrantz,
the BIC program's creative track director. Prof. Blumenkrantz shared a
visual presentation on the importance of expressing a message in a memorable
way, as opposed to simply stating it—which constitutes the basics of a
creative's job.
If you are a student interested in working in the
advertising industry, The One Club is a great resource! There'll be more boot camps this year in other major U.S. cities. Learn more about The
One Club’s inclusion and diversity programs here.
