Still good to the last drop?

4/18/2014 Unknown 0 Comments

NPR's Marketplace recently reported on Kart's "refresh" of the "vintage" Maxwell House Coffee brand -- which includes a new logo and design but resurrects a Very Old Tagline: "good to the last drop."  The people at Kraft are not investing in Maxwell House out of nostalgia. Presumably, they've got some research and insights and that are supporting this risk. Another brand story to watch.