Welcome to the Master's in BIC @ The City College of New York. It's a graduate program. A laboratory. A think tank. A training ground.
As the ONLY graduate program to teach branding and integrated communications in an integrated way...
BIC graduates strategic-minded art directors, creative brand managers, insightful copywriters, business-oriented strategists, and integrated public relations practitioners.
Curious? Contact us Here.
Blog Archive
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2014
(61)
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April
(7)
- BIC adjunct prof on "corporate narrative"
- Creativity made for sharing
- BIC students: highlight of CCNY Graduate Student S...
- Still good to the last drop?
- How about this idea for brand strategy: Honesty. I...
- The New Yorker deliberately evolves a digital bran...
- Rebranding the oldest company listed on NYSE.
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April
(7)
George Lois on BIC
"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.
Hayes Roth on BIC
BIC GRADS: GET PREPARED FOR COMMUNICATIONS CAREERS
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