BIC adjunct prof on "corporate narrative"

Sandra Stahl Co-founder and Principal, jacobstahl inc.

The pharmaceutical industry has a unique -- and fascinating -- challenge: it has to deal with all the branding and marketing communications challenges of any company; and it also has to convince its stakeholders to entrust them -- not with their dollars or their lifestyle -- but with their Lives.

Sandra Stahl, co-founder and principal of jacobstahl, inc., a 25+ year veteran of healthcare communications, will join the BIC adjunct faculty in the Fall of 2014 to help BIC students understand how best practices in branding fit into the most sensitive and important aspects of both our personal lives as well as part of one of the largest segments of the global industrial economy.

See Professor Stahl's recent post at pm360online.com (pharmaceutical, biotech, and medical devices online marketing magazine) on "The Return of the Corporate Brand."