Introducing the BIC Faculty: Belle Frank

6/30/2013 Unknown 0 Comments

Belle Frank
BIC Advertising Track
(Day Job:
Executive Vice President,
Director of Strategy &
Applied Research,
Young & Rubicam)

Belle Frank will set the BIC students off on the right path -- as she will teach one of the first courses for all students.

At Y&R, Ms. Frank directs communications strategies across most of the agency's clients, oversees pharmaceutical communications programs for Pfizer, and manages the Brand Planning Department.

Introducing Belle Frank via the Proust Questionnaire:

What is your current state of mind?

Pretty Zen, trying to breathe deeply, lots to do.

What or who is the greatest love of your life?

James A. Frank, my husband of 35 years.

What is the trait you most deplore in yourself?

Worrying, especially when I can’t fix things.

Which words or phrases do you most overuse?

Well if I were the queen and I had to decide by myself this is what I would do.

If you could change one thing about yourself, what would it be?

I would like to have a better poker face when I disagree with someone.

If you were to die and come back as a person or thing, what do you think it would be?

A psychologist

What is the trait you most deplore in others?

Arrogance. I hate snobs.

When and where were you happiest?

I’m pretty much the same happy all the time.

What do you consider your greatest achievement?
My marriage, my children, my career and my book. You can have it all, just maybe not all at the same time.

What is your most treasured possession?
My mother-in-law’s diamond ring.

What is your favorite occupation?

Teaching someone to solve a problem.

What is your most marked characteristic?


What is it that you most dislike?

Sitting still

What is your greatest fear?

That the next generation will struggle in a future world with something I haven’t prepared them for.

How would you like to die?

I wouldn’t. Too much to see.

What is your idea of perfect happiness?

Laughing with the people I love most, my husband and my grown children and their loved ones. In the ocean.

What is your motto?

That’s an empirical question, we can find out.