Welcome to the Master's in BIC @ The City College of New York. It's a graduate program. A laboratory. A think tank. A training ground.
As the ONLY graduate program to teach branding and integrated communications in an integrated way...
BIC graduates strategic-minded art directors, creative brand managers, insightful copywriters, business-oriented strategists, and integrated public relations practitioners.
Curious? Contact us Here.
Blog Archive
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2013
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June
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- Introducing the BIC Class of 2015: Noah Ahmed Fouad
- Introducing the BIC Class of 2015: Diana Friedman
- Introducing the BIC Class of 2015: Batikan Aslan
- Introducing the BIC Faculty: Belle Frank
- Introducing the BIC Class of 2015: Alexandra Suazo
- Introducing the BIC Class of 2015: Andre Ory
- Introducing the BIC Faculty: Frank Walton
- Introducing the BIC Class of 2015: Debra Jones
- Introducing the BIC Class of 2015: Javier Garcia
- Introducing the BIC Class of 2015: Jacques Epangue
- Introducing the BIC Faculty: Gerardo Blumenkrantz
- Introducing the BIC Class of 2015: Cassandra Baselow
- Introducing the BIC Class of 2015: Jin Wei
- Lesson in mash-up
- Lesson in branding
- Paul Holmes' challenge for PR (communications) age...
- Most famous logos organized by visual theme
- Typeface matters
- Cannes
- Think you're in control of your brand? Think again.
- "Good design inspires people to take action" -- gr...
- PR agency business model will change -- driven...
- New guidelines for social media measurement based ...
- Interbrand's best global green brands, 2013
- 100,000+ views daily
- Taking measure of the measurers: the 2013 Advertis...
- Game of brands
- Forbes: Most valued luxury brands
- Whither content marketing -- or how the latest bat...
- Google's style guidelines
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June
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George Lois on BIC
"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.
Hayes Roth on BIC
BIC GRADS: GET PREPARED FOR COMMUNICATIONS CAREERS
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