BIC Summit BIG success

2/18/2013 Unknown 0 Comments

On January 23, 2013, The City College of New York new Master's program in Branding + Integrated Communications was launched with a Curriculum Summit that was attended by over 70 guests from Manhattan advertising, branding, digital, PR, and research firms along with academics.

It wasn't just great to see new faces and good friends, but to hear the buzz of exciting ideas. After getting caffeinated and hearing a brief presentation on the BIC launch, working groups got together in ten tables of six to explore the big challenges facing the communications industry today and what types of leaders will shape the future. 

Also check out the BIC Summit Gallery on the navigation bar, above.

L to R: Eric Weitz, Dean of Humanities & the Arts, CCNY;
Nancy R. Tag, Chair, Media & Communication Arts, CCNY;
Donna Rennella, President, ABW Solutions, Inc.

Belle Frank, EVP, Global Director
of Strategy and Research, Young & Rubicam
welcomed guests at the BIC Curriculum Summit

Barri Rafferty, CEO North America, Ketchum;
Bill Murray, COO, Public Relations Society of America

Rob Norman, Chief Digital Officer, GroupM Global (center)

Janice Rotchstein, Chief Quality Officer, Edelman PR;
Prof. Lynn Appelbaum, Director, Advertising/PR Program, CCNY

Hayes Roth (center), Chief Marketing Office of Landor,
leads a BIC curriculum discussion.

CCNY Media and Communication Arts faculty members,
Gerardo Blumenkrantz (center) and
Lynne Scott Jackson (right)