Best practices for branded content

2/22/2013 Unknown 0 Comments

Rob Norman, Chief Digital Officer, GroupM
Rob Norman, GroupM Chief Digital Officer and long-time friend and supporter of CCNY Media & Communication Arts (Tumbler: On Demand), recently provided some great, succinct insights in an interview on Beet.TV about "best practices for branded content."   (Full disclosure: The American Miniature Schnauzer Club is not a client.)