ABOUT

3/30/2019 Unknown 0 Comments

Dear (Future) Brandmakers, Culture Catalysts, and Creative Ideators: 

I’d like to introduce BIC, the only Master’s program to teach branding and integrated communications in an integrated way. Here’s how it works:

Enter curious. 

Consider some questions: How do brands work? What is communication’s role in building identity? In what ways are emerging technologies shaping our understanding of the world we live in? Is it possible to make new connections and develop ideas in ways that will positively impact the future?

This 36-credit, portfolio-driven, collaborative program let’s you feed your curiosity in three interdisciplinary tracks: Management/ Planning, Public Relations, and Creative.


Leave curious -- with a Master’s Degree and a portfolio. Real proof that you’re no longer just curious; you’ve got credentials.



Where our students come from is as interesting as where they’re going.

BIC student statistics (stirred not shaken) reveal a range of backgrounds from architecture, linguistics, communications, and information systems to social work, industrial design, urban planning, psychology, and electrical engineering. 

They’ve got degrees from illustrious colleges such as Yale University, Dartmouth College, Rhode Island School of Design, Pratt Institute, University of Kansas, Boston College, Hunter College, Lehigh University, Franklin & Marshall College, Syracuse University, Copenhagen School of Business, and Science Po. 

Many hail from the United States – especially New York City – but BIC has quite an international following with students from around the globe: Argentina, Bangladesh, Cameroon, Canada, China, Denmark, Egypt, Eritrea, Fiji, France, Germany, Greece, India, Ireland, Italy, Mexico, Nigeria, Norway, Russia, Spain, Sri Lanka, Sweden, Thailand, and Turkey. 


What happens when you bring together a culturally, intellectually, ethnically, socioeconomically diverse group of innovators, put them in a collaborative work environment, and challenge them to think in new ways – with the encouragement, enthusiasm, and leadership of our AMAZING faculty (please visit FACULTY page to be uber impressed) and industry mentors (check out our BOARD – pretty awesome, too. And just the tip of the iceberg)?

BICsters WIN stuff -- such as contests, grants, and scholarships.  


3% Conference Competition  |  ADCOLOR Futures Awards  (3) |  ANA Multicultural Scholarship $2500  |  ARF 2015 Re:Think Conference Presentation: “A Story Worth Telling”  |  Colin Powell Fellowship $15,000  |  CCNY Graduate Symposium: FIRST Prize (5) SECOND Prize (4) and THIRD Prize (5)  |  CUNY Human Right Poster Contest  |  Griffin Farley Beautiful Minds (8): First Prize Most Culturally Relevant Strategy  |  LAGRANT Foundation Scholarship $5,000 (12)  |  MAIP 2014, 2015, 2016,2017, 2019  |  Silver Young Glory Competition   |  SUNY Brockport Graduate Research Conference Presentation  |  2014 International Conference on e-Learning, e-Business, Enterprise Information Systems, & e-Government, Las Vegas  |  Zahn Social Innovation Semi-Finalist 2014, 2016, 2017  |  The ONE Show's Young Ones Gold Pencil (2), Merit Winners (1), and Client Pitch Finalists (6) 2016 and 2017 

And then they go on to become leaders in society: WATCH FOR IT. Our alums are making a splash at Apple, Droga5, GREY, SS+K, TribalDDB, DDB, Ketchum, Rubin Martin, BBDO, American Girl, RooneyPartners, NAACP, VaynerMedia, The United Nations, etc.


If the Master’s in BIC piques your curiosity, JOIN US!! Be a mentor, recruit our students, guest lecture. Or APPLY. For graduate admissions info, please go to http://bit.ly/2mzqOIb. The application deadline is April 15th.

For more information, go to www.ccny.cuny.edu/bic. Or write to me directly at ntag@ccny.cuny.edu. I’d love to hear from you! 


Stay curious,








Professor Nancy R. Tag
BIC  Program Director