Read Yourself Better

To attract new subscribers and encourage readers to subscribe to their publication online, The Wall Street Journal has launched its latest campaign encouraging readers to "read themselves better." WSJ is also dropping their paywall from November 9-11 so that readers can view an unlimited number of articles. The "Read Yourself Better" campaign urges readers to turn to WSJ for quality and trustworthy news. To accomplish this, they worked with creative agency, The&Partnership to generate T.V. spots, murals in relation to the spots, and OOH ads. “We were really clear that everything we create—the quality and the positioning of it—has to be that premium nature, said WSJ CMO Suzi Watford. "That’s why we spent the time and effort that we did."

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