PiP PiP Hooray!!

3/21/2018 Unknown 0 Comments

On another blustery day in March, the best Talent Cultivators, Super Star Seekers, and Career Catalysts in New York City came to the CCNY campus to meet the future >> The BIC PiP (Portfolio-in-Progress) is a one-of-a-kind event that not only gives recruiters a sneak peek at BICster portfolios months before they’re done, it's a chance for industry experts to provide valuable feedback as students level up their portfolios before receiving their Master’s degree in May. Plus, everyone is treated to lunch from Dinosaur BBQ.

All BIC students — from public relations practitioners, brand managers and strategists to art directors and copywriters — must create a process + product portfolio in order to graduate from our 36-credit, 2-year Master’s degree program. Recruiters from more the 25 organizations were paired with BIC’s 26  soon-to-be grads in “speed” sessions of 12 minutes each. The end of each session was marked with a gong that Professor and Program Director Nancy R. Tag seemed to enjoy using (way too much). 

This year’s RSVPs were from 360i, ABW Solutions, Burson-Marsteller, Cohn & Wolfe, Devries, Digo Brands, EP+ Co, ESI Design, IDEAcatalyst, Jack Morton, JWT, Ketchum, McCann Worldgroup, Media Gravity, Mother New York, MRM/McCann, Octagon, Ogilvy, Porter Novelli, Quinn, R/GA, Seymour Recruiting, SS+K, TBWA/Chiat/Day, VaynerMedia, Vision7 Communications, and Y&R. 

“The Portfolio-in-Progress is a BIC innovation. It’s a laboratory in which we invite people from the industry to take a sneak peek of our students’ work before its polished. BIC has the confidence to let recruiters into the process by showing portfolios that are incomplete. This way, they are invested in our students as well as the process,” states Professor Tag, Program Director of the Master’s in Branding + Integrated Communications (BIC).

The BIC students represent multi-talented, multi-disciplined, and multi-cultural students from across our nation and the world. The program, established in the fall of 2013, identified the need for a new pool of applicants to meet the demands of industry and its clients for interdisciplinary leadership. Each May, BIC graduates around 25 graduate students ready to lead this dynamic, ever-evolving world of communications. Situated in the media capital of the world, BIC allows students to study the discipline at its nexus -- a coup for recruiters who can access a deep pool of talent just a subway ride away.

For more photos of the day, please see our gallery. Soon to come: videos of the day!