BIC PiP Recruiting Event: SRO -- plus BBQ
Once again, the BIC PiP (Portfolio-in-Progress) provided an opportunity for Industry Talent Cultivators, Super Star Seekers, and Career Catalysts to come to campus and meet the future. This one-of-a-kind event not only gave recruiters a sneak peek at BICster portfolios months before they’re done, it was a chance for industry experts to provide valuable feedback as students level up their portfolios before receiving their Master’s degree in May. Plus, everyone was treated to lunch from Dinosaur BBQ.
Because all BIC students — from public relations and management students to art directors and copywriters — must create a process + product portfolio in order to graduate from the 36-credit, 2-year Master’s degree program, recruiters were treated to PiPs that showcased a whole spectrum of skills and passions. Students were encouraged to spend time with recruiters from outside of their disciplines to gain new perspectives and insights.
Representatives from agencies such as Burson-Marsteller, DeVries Global, DiMassimo Goldstein, Droga5, Edelman, FCB, FlipIntros, FutureBrand, Gravity, Grayling, GREY, IdeaCatalystNEXT, JWT, Jack Morton, Ketchum, Landor, Maxus, McCann, Ogilvy & Mather, QuinnPR, RGA, SS+K, TBWA, The Advertising Club, VML, and Weber Shandwick got to select from among 28 of BIC’s soon-to-be grads in “speed” sessions of 12 minutes each.
“Portfolio-in-Progress is a BIC innovation. It’s a laboratory in which we invite people from the industry to take a sneak peek of our students’ work before its polished. This way, they are invested in our students as well as the process,” states Nancy R. Tag, Professor and Program Director of the Master’s in Branding + Integrated Communications (BIC).
The BIC students represent multi-talented, multi-disciplined, and multi-cultural students from across our nation and the world. The program, established in the fall of 2013, identified the need for a new pool of applicants to meet the demands of industry and its clients for interdisciplinary leadership. Each May, BIC will graduate around 30 graduate students ready to lead this dynamic, ever-evolving world of communications. Situated in the media capital of the world, BIC allows students to study the discipline at its nexus -- a coup for recruiters who can access a deep pool of talent just a subway ride away.
For more photos of the day, please see our gallery.
