The End of Competitive Advantage

10/12/2015 Anonymous 0 Comments

This year's NYC Media Lab Summit, which took place at NYU on September 25, was an opportunity for media executive, technologists, and decision makers to explore interesting technologies and applications of the future. Dr. Rita Gunther McGrath of Columbia University Business School delivered an impactful keynote address on how leaders need to be driven by discovery -- a theme expressed by nearly all of the 12 faculty-led workshops. Her latest book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business includes advice on how to make innovation proficiency an institutional feature of your company -- as opposed to "innovation theater" where employees engage in innovation bootcamps and pep rallies.

CUNY has become increasingly active in NYC Media Lab activities. Students and faculty from City College, Guttman Community College, and the CUNY Graduate School of Journalism showcased their project demos at last year's Annual Summit. Gistly, a project developed by City College PhD student Alex Vlachokostas, received the third place prize at the Summit. This year's summit was attended by BIC faculty Nancy Tag and Angela Chitkara as well as by Zahn Director Lindsay Siegel.

Read more about Professor McGrath here and about the NYC Media Lab here.