The End of Competitive Advantage
This year's NYC Media Lab Summit, which took place at NYU on September 25, was an opportunity for media executive, technologists, and decision makers to explore interesting technologies and applications of the future.
Dr. Rita Gunther McGrath of Columbia University Business School delivered an impactful keynote address on how leaders need to be driven by discovery -- a theme expressed by nearly all of the 12 faculty-led workshops. Her latest book,
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business includes advice on how to make innovation proficiency an institutional feature of your company -- as opposed to "innovation theater" where employees engage in innovation bootcamps and pep rallies.
CUNY has become increasingly active in NYC Media Lab activities.
Students and faculty from City College, Guttman
Community College, and the CUNY Graduate School of
Journalism showcased their project demos at last year's Annual
Summit. Gistly, a project developed by City College PhD
student
Alex Vlachokostas, received the third place prize
at the Summit. This year's summit was attended by BIC faculty
Nancy Tag and
Angela Chitkara as well as by Zahn Director
Lindsay Siegel.
Read more about
Professor McGrath here and about the
NYC Media Lab here.
