Are you sure that brand is dead?

9/06/2014 Unknown 0 Comments

Anybody -- from now through the past three generations -- could get vertigo reviewing the ups and downs of Chrysler Corporation, Fiat, and Alpha Romeo in the USA market.

Check out this current perspective from brandchannel.

For those of us interested in the long-term asset-value of brands, the resurgence of both Chrysler and Fiat is a fascinating example of how Brand can live on, move forward, and transcend performance failures.

Of course, it doesn't always work.. Consider Saab.