Intense Digital Integration Intensive

11/01/2015 Nancy 0 Comments


For two weekends in October, BICsters took course knowledge to the next level in a one-credit Special Topic Intensive called Digital Integration taught by Will Parker, Associate Director of Analytics at Publicis. Touching upon all things digital, Will provided historical context, reviewing the traditional players and why data is the catalyst to the biggest shift the industry has seen in decades. He offered up a matrix for evaluating the shift and then moved swiftly -- and with great clarity -- through a number of topics, such as who's regulating the Internet, how Google ranks its listings, real time media bidding, etc. He also provided a number apps and sites where students can learn aspects of the Internet that are largely invisible to the average consumer. A favorite: the Norse Attack Map.  Students were given the option of getting certified in Google Analytics as part of their grade.