We learned from ALL STAR guest lecturers such as Madonna Deverson, Executive Director Intelligence Group of Ogilvy & Mather, Horst Stipp, Subject Matter Director at Advertising Research Foundation, Marian Salzman, Chairman of Global Collective and CEO, North America, Havas PR, Allyson Hugley, President of Measurement, Analytics, and Insights of Weber Shandwick, Kim Ketchell, Director of Strategy of Saatchi & Saatchi Wellness, Alison Gluck, Brand Planner of Young & Rubicam, Marisa McMahon of Millward Brown Digital, John Zweig, Chairman of WPP Healthcare, Julie Kravetz, Group Planning Director of Grey, Lance Mald, CMO MovMobile, Rob Burton, Managing Director of PreparedEx, Cathy Cohan, Global Chief Growth Officer at Y&R, Jim Kiszka, Senior Manager Digital Strategist and Paid Digital Media at Kellogg Company, and Gustavo Stecher, Graphic Designer specializing in Cultural and Iconic Branding.
In December, we spent days doing this: Rehearse. Rehearse. Rehearse.
THEN the pressure mounted when CLIENTS show up -- such as Anne Balogna, Vice President of Brand Strategy at TripAdvisor, Jennifer Jacobs, VP Marketing of New York Water Taxi, and Dr. Lawrence Stanberry, Chair of the Department of Pediatrics at Columbia University Medical Center, and Dr. Michael Weiner, Vice Chair of External Affairs for the Department of Pediatrics at CUMC.
The results? APPLAUSE. APPLAUSE. APPLAUSE.