Whitney Delgado’s Journey from Art to Shinola


On May 2nd, guest lecturer Whitney Delgado not only spoke about how store design, merchandising, and product development impacts brand perception and experience, but took students in Brian Crooks' Brand Experience class on her own career journey.  It has been an evolution from art, to set design, to merchandising, to retail design, to now leading new product development at Shinola. Her career highlights how design and the consumers experience of a brands products, services, and retail stores have become essential to market success. Shinola, which is based in Detroit, is dedicated to producing American built products, including watches, bicycles, leather goods, and journals of the highest possible quality. 

Whitney previously did Brand Experience and Creative Direction at Nike Stadium BHDLN Rogan Loomstate and Edun. Before that she was Set Designer for photographer Gregory Crewdson on Beneath the Roses and Anne Leibovitz on Lavazza Coffee campaign. She is passionate about the role design plays in business. Her work is a manifestation of deep exploration and research paired with a clear aesthetic sensibility that brings out the essential character of the brands she works with.

Experiencing Data — as Explained by Will Sandwick


In the communications world, most people think about data and analytics as metrics that come into play at the end of a campaign to sell its success. But when Will Sandwick, former Director of Analytics at The Barbarian Group, walked Brian Crooks’ Brand Experience class through some case studies, it was clear that when used in the research and concept development phase, data can help identify key brand problems that may have been overlooked. In fact, data and metrics can help sharpen and focus the creative idea.

As Director of Analytics at The Barbarian Group, Will was responsible for developing a discipline that leads to data-driven insights and measures return on creativity across all clients.  After joining Barbarian in 2014, Will helped the agency implement tools and processes to enable cross-channel success tracking and rapid testing of creative hypotheses. 

Will previously served Associate Director of Data Strategy at Droga5 where he lead measurement and analytics for clients including Chobani, Coke Zero, Toyota and Jockey.  Prior to joining Droga5, Will created and implemented measurement strategies as a member of the analytics team at R/GA. He has served as a visiting speaker at Miami Ad School and had his work cited in periodicals including Adweek, Advertising Age and Forbes. He now works at the startup Blippar.

Mediating Brand Experience with Zack Green


With the ever expanding media landscape, brands need to be more calculated in where and when they are getting their message in front of their audience. That’s where Zack Green, former Distribution Lead at The Barbarian Group, comes in. Speaking to students in Brian Crooks’ Brand Experience April 11th class, Zack explained the role of media and distribution in the planning and execution of brand experiences and campaigns.


While at The Barbarian Group, Zack worked on media distribution strategy, creative, and PR outreach for clients such as Etihad, Bacardi, IBM, and KIND Snacks. Prior to joining Barbarian, Zack worked at Attention as a digital and social strategist on Mattel, Michelin Travel & Lifestyle, and Diageo brands. Before joining the agency world, Zack was a social media consultant for a few start ups under the WeWork Labs umbrella.​ Zack just took a new position at BBH.


The ONE Club's YOUNG ONE's Gold Pencil Winner


Congratulations to BICsters Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce, for winning the Gold Pencil for your submission in the Empathy to Equality video category.

Zahn Center's $5,000 + Audience Choice Award Goes to Hank Lin's Start-up FRIP

  

A few months ago, BICster Tung-Han Lin (Hank) joined a team that wanted to solve a problem: take the tedium out of planning educational field trips. Hank signed on as brand manager of what soon became known as FRIP and was chosen to be an elite start-up nurtured by the Zahn Innovation Center at City College. On Thursday, May 12th, Hank's team was awarded $5,000 at Zahn's FINAL Pitch. Competing against seven other finalists, FRIP also received $1,000 for winning the Audience Choice Award. He was joined by BIC Professor and all-around Zahn mentor Gerardo Blumenkrantz.


Thinking about brand value from the inside out is Hank’s expertise. But his visual brand identity has also helped FRIP stand out. He's designed T-shirts, a logo, and other branding material. According to Hank, “There are way more things you can do than things you can't do when it comes to building a brand.”

More about the Zahn Innovation Center: We are a startup incubator located at the City College of New York offering co-working space and an array of resources including: annual competitions, a startup bootcamp, mentorship and pro-bono services, networking opportunities, and rapid prototyping facilities. The Zahn inspires CCNY students to approach their education as changemakers, transforming classroom learning into real-world application. Each semester we partner with various academic departments to create curricula to cultivate the entrepreneurial mindset. We also pair students with startups and other companies in the NYC area through our robust internship program.

BIC Wins Gold Pencil at The One Club’s YOUNG ONES Competition.


In a packed ballroom at the Metropolitan Pavilion last night, the BIC team of Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce, accepted the Gold Pencil for its submission in the Empathy to Equality video category. Chosen from among submissions all over the globe (from Milan to Mumbai, Rio de Janeiro to Stockholm) by a jury of top industry professionals and educators, the BIC team bested the competition -- and were chosen to be the last team to take to the podium -- to win top honors with "Effigies to Equality," a campaign that seeks to address the shocking fact that there are no female statues among the numerous effigies in Central Park (which includes the rescue dog Balto and King Władysław II Jagiełło of Poland).


As the Academy Award of the branding and advertising industry, just being considered for a Pencil is ALMOST an award in itself. But actually WINNING a Pencil is a life changing honor. A BIG BIC Congrats to the entire BIC team with kudos going to the awesome guidance and support of BIC instructor Jason Stefanik and BIC Creative Track Director Gerardo Blumenkrantz. 


As a judge at this year's 2016 Young Ones Competition, BIC Program Director Nancy R. Tag noted that "the student submissions this year were absolutely AMAZING. The competition was stiff. I was so proud to see our CCNY submission 'Effigies for Equality' among the finalists and with total confidence ABSTAINED from voting on it. This win could not make me prouder.”  The ONE Club President Kevin Swanepoel extended a personal congratulations noting the impressive showing from a program that only launched a few years ago. 


More about Creative Week:  this year, it will be held from May 9-13 in New York. It is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. Home to The ONE Show, Young Ones Competition, The ONE Show Creative Summit as well as networking and learning events that highlight the power of creativity, it will attract thousands of creative types from all over the world.

More about The ONE ClubThe One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work.  Further, The One Club exists to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews and annual student exhibitions and competitions. 

See more photos in our GALLERY.

Adweek Showcases BICster Castro Desroches


On Thursday, May 5th, Adweek dedicated an entire article to BICster Castro Desroches' unique approach to his portfolio. The article titled "This Art Director Put His Entire Portfolio and Biography on Instagram as Two Giant Grids:  A Life and a Career, 'Frame by Frame'" garnered over a thousand shares in less two days. Feature writer Patrick Coffee included the entire length of Castro's Instagram portfolio as well as a link to the portfolio-driven BIC program.

According to Castro, his Instagram portfolio @castro.frame is "a timeline of my artistic milestones, when I was in school, certain things in my early childhood and a startup I had a while back." Most of the individual entries include additional information leading to a "Skill Acquired" conclusion. And throughout the chronology he interspersed video snippets of early computer-focused TV shows, Dragonball Z clips and software demos to better illustrate his progression.

Coffee writes: "The set Instagram layout allowed him to experiment a bit. At a specified 'Turning Point' and 'Pivotal Moment' in the story, users must physically turn their phones to view it correctly."

Read the full article here.

Post SABRE, Arun Sudhaman of The Holmes Report Visits BIC


Arriving on campus the day after hosting the 2016 SABRE Awards at Cipriani, Arun Sudhaman, President and Editor-in-Chief at the Holmes Report, visited Shepard Hall for an informal lunch arranged by BIC PR Track Director Angela Chitkara. Still sleepy from the night’s festivities, Arun particularly perked up after seeing presentations given by soon-to-graduate BICsters Himani Gupta and Marika Bailey.

Arun oversees the Holmes Report's global content offering, including its analysis and insight into reputation, public relations and communications trends and issues. Since joining the Holmes Report in 2010, Arun has led a comprehensive relaunch of the title’s content platform, including its digital presence and new products such as the Influence 100 compendium of key global influencers, the Global Communications Report, the landmark Creativity in PR study, and the Echo Chamber podcast.

Arun has also played a pivotal role expanding the Holmes Report’s coverage into Asia-Pacific and other emerging markets, and has helped steer the company’s international events programme, particularly the Global Public Relations Summit — which has featured such luminaries as Sir Martin Sorrell, P&G’s Marc Pritchard, Chuck Porter and IBM’s Jon Iwata. 

The #SABREAwards, which attract close to 5,000 entries globally each year, provide the premier showcase for the best that public relations has to offer, celebrating winning work via our annual awards dinners (attended by more than 1,000 industry leaders every year) and via our website.

THREE BIC teams selected for ONE Show Client Pitch

A BIG BIC Congrats to the THREE BIC teams that have been selected for The ONE Show's 2016 Client Pitch. Fewer than ten teams from around the globe were selected to pitch their work directly to the client at NOON on Monday, May 9th. That means that 3 out of 10 teams are from BIC! Could be historic. It's definitely epic. The winners will receive a $2,000 prize and will be announced at the awards ceremony on Tuesday, May 10th.

This year's Client Pitch teams will include BICsters:

Marika Bailey and Naushika Perera for their presentation of the TogetHER app; Ben Miftari, Enmanuel Vargas, and Saif Mohammad Ishtiaque for their presentation of the "22% Difference"; and Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce for their presentation of "Effigies for Equality."

To help cram for the event which were to be held only a few days after students were notified,  BICsters got some "speed coaching" from 2007 Client Pitch winner and CCNY alum Sal Lombardo who's now an art director at Y&R.

ABOUT: The Client Pitch Competition offers students a chance to win an award by pitching their Young Ones Competition entries to a group of top creatives and client representatives. While the Young Ones Competition is judged solely by creative excellence and idea, the Client Pitch Competition is judged by the participants' ability to create and articulate a focused strategy and the persuasiveness of the marketing pitch.

The One Club will select the best submissions, and the finalist teams will give a 10-minute live presentation to a panel of judges in May in New York City. The winning team will then be announced and awarded with $2,000 at the One Show Young Ones Awards Ceremony.

BICsters Present at the Second International Congress



On May 5th, Professor and BIC Creative Track Director Gerardo Blumenkrantz along with BIC students Marta Mugica and Rocío Rivera (both BIC '17) presented at The Second International Congress on "The Evolution of Creative Advertising in Spain and the US" at this year's conference on Historical Links between Spain and North America held here in New York City.


Professor Blumenkrantz was the panel coordinator who introduced the panelists and the theme “Feminism Strikes Back. Or Not: The Humorous Portrayal of Males in Contemporary Spanish and U.S. Advertising." Rocio spoke for 15 min on the evolution of advertising in the U.S and was followed by Marta who did the same for Spanish advertising. Panelists then compared commercials from both countries as they relate to male stereotyping. The event was organized by CCNY’s Division of Interdisciplinary Studies, Instituto Cervantes and The Franklin Institute of the Universidad de Alcalá. A link to the program is here.

Marta and Rocio's submissions were based on analysis that they began to formulate in BIC's foundation course in Idea Development taught by Professors Nancy Tag and Blumenkrantz.  

UJA honors Rob Norman


At an all-star evening at The Pierre, the UJA-Federation of New York's Global Marketing Leadership Award Dinner honored Rob Norman, GroupM Chief Digital Officer and Chairman (and BIC Advisory Board member) and Carolyn Everson, Vice President, Global Marketing Solutions of Facebook on May 3rd. 

The annual event brings together professionals from these industries to pay tribute to one of their own and to support UJA-Federation. Each year two or three awards are presented, including the Mac Dane Award for Humanitarian Excellence, the Global Marketing Leadership Award, the Global Marketing Visionary Award, and the Global Marketing Leadership Lifetime Achievement Award.

Congratulations, Rob, for being recognized for your leadership and generosity -- not to mention your keen wit and prolific media musings.


GroupM's This Year Next Year Interaction is HERE


GroupM Chief Digital Officer, Chairman GroupM North America, and BIC Board Member Rob Norman does a deep dive into the "end of the beginning of digital marketing" in GroupM's latest aggregation of digital media data and opinion. In it, Rob identifies six key aspects of the 2016 landscape (below). Read Rob's summary here and download the entire report here. It's critical analysis for everyone in advertising -- and required reading in the BIC program.

1. The integrity of the digital supply chain encompassing fraud, viewability and meaningful measurement are of existential importance to the digital advertising economy

2. Advertising stops working when it is avoided. Better design, greater value to the consumer, and the responsible use of data both in terms of cost to the consumer’s data plan and privacy are essential

3. The app ecosystem represents both challenge and opportunity. The opportunity is for brand participation in the fastest growing mode of media consumption; the challenge is for brands to create impact and value and earn the attention of the consumer.

4. Selling everywhere rather than somewhere will be the new normal for retailers and brand owners. Where intent exists so does the  need to satisfy it.

5. Consumers love video. They love it in short and long formats and increasingly they love it on demand and often free of advertising. Technology enables this, it also enables precision and relevance in targeting that will drive efficiency for advertisers and maintain “free video” as a key platform of marketing communication. This is just one part of the evolving economics of what we have traditionally referred to as television.

6. Data has changed advertising. It has not unequivocally changed it for the better. Our collection and application of data needs to be responsible in targeting and holistic in respect of  attribution. Only then we will combine respect for the individual with true understanding of behavior.

The NEW New


Over the course of two amazing weekends in April, brand catalyst, investor, and educator Scott Elias curated a series of far-ranging conversations with hand-selected leaders who disrupt, innovate, and create the future. "The NEW New @BIC" was one part dynamic conference, one part credit-bearing intensive and all parts engaging.  

The most REMARKABLE group of professionals included:

Chris Paik, co-founder of Thrive Capital who was an early investor in Instagram, Twitch, WarbyParker, Kickstarter, Harry's Shave Club.

Spencer Rice, Chief Marketing Office of SoulCycle, which was founded ten years ago with a mission to create happiness and empowerment through exercise. Spencer also treated us all to a free session).

Adrian Chernoff, Director of Innovation & Research, Johnson & Johnson, who has been honored with 89 awarded patents and 20+ awards he has helped General Motors in electric cars, NASA in medical robots, Kodak in printers, Disney in theme park rides, and Broadridge Financial Solutions in consumer apps.

Stinson Parks, Head of Digital Content at Mountain Dew whose specialities include image/lifestyle brands, disruptive innovation, brand restages/renovations, and key customer strategy development.

Nicole Gill, SKD Knickerbocker, who led New York & California marriage equality act and Planned Parenthood Crisis Response team.

Yoni Ben-Yehuda, BlueFountain Media, CMO,  a results-driven, digital marketing agency in NYC specializing in website design, mobile app development, and online marketing. 

Matt Cynamon, General Assembly, SVP Community & Opportunity. By the end of 2015, General Assembly will have nearly 40,000 alumni across the globe. Armed with intense ambition, a desire to support one another, and a wide range of the most important skills of the 21st century, this group possesses all the potential to be one of the most influential networks in the world.

Scott MacEachern, Nemo Design, VP Business Development; Nike Advanced Concept Team VP who signed & managed Nike Lance Armstrong relationship; conceived & supervised Nike's LiveStrong Bracelet, then led Nike's LiveStrong Brand.

See more photos in our gallery.


SS+K Partner Kate Rothen Joins BIC Board


Kate Rothen, Partner at SS+K and founding faculty of the BIC Program, has just been named to the BIC Board. As a member of SS+K’s Executive Leadership Team, she’s responsible for shaping internal processes, stewarding the account management group, and, along with her partners, generally managing the happy chaos of the agency.

Since joining SS+K in 2005, Kate has helped to mobilize youth to vote for President Obama [twice], devised strategies to get Americans plugged into the electric car for Chevrolet, elevated the narrative supporting teachers and teaching for the Gates Foundation, and launched a new beverage category with Kraft’s MiO brand, among dozens of other projects.  Along the way, she served as SS+K’s first Director of Social Media, helping the agency navigate the early days of social marketing.

Before that, Kate worked through the ranks at traditional PR firms: handling economic development for the Dutch government at Ruder Finn, launching Splenda at RF Binder Partners, and helping Airbus speak American (and vice versa) at AGG International.  In 2011, the Impact Center named Kate one of twelve Women’s Leadership Fellows. Kate is a graduate of Amherst College.

In 2014, Kate joined the BIC team in its first year teaching students in B3003 Internal Management about the inner workings of branding and marketing organizations. As a cornerstone project, students developed their own agencies. As someone on the frontline of change, Kate has been an invaluable mentor to BIC students ever since. We are so lucky to have her join the BIC Board and look forward to collaborating with her for years to come. 

To learn more about Kate and SS+K, follow their accounts on Twitter: @katerothen @ssandk.

Three BICsters Win Prestigious The LAGRANT Foundation Scholarship


Three-peat with THREE: Dalisbeth Galvez, Melissa Julien, and Priscilla Parra (all BIC Class of 2017) have been selected -- among just 19 graduate students nationwide -- to receive The LAGRANT Foundation (TLF) scholarship for students who share the foundation's mission of increasing ethnic diversity in the advertising, marketing and public relations industries. This is the third year in a row -- in BIC's three year existence -- that BIC students have been selected to win the highly selective The LAGRANT Foundation Scholarship. Fred Garcia and Amber Jackson, BIC '15, and Donna Dei-Baning, BIC '16, received the $5,000 scholarship in 2014 and 2015 respectively. Dalis, Melissa, and Priscilla join students from such prestigious institutions as University of Chicago, Columbia, Emory, Syracuse, and Hampton University.  

Prior to enrolling in BIC, Dalisbeth Galvez received a Bachelor's Degree in Journalism from Lehigh University in 2014. Since joining BIC, she has held an internship at Epiphany and will work this summer at Quinn. Melissa Julien received her Bachelor's in English from Hunter College. She is a 2016 MAIP winner and will be interning this summer at DigitasLBi. Priscilla Parra graduated in 2012 from University of Texas El Paso with a BA in Media Advertising. She is an account manager at Hilti Center in Brooklyn.

The LAGRANT Foundation’s 2016 scholarship recipients will be recognized during the 18th Anniversary Scholarship and Donor Recognition Reception on May 23rd at The World of Coca-Cola. This is the first time in its history the Foundation will hold the annual reception in Atlanta. Scholarship events will kick off with a welcome dinner hosted by WE Communications on Sunday, May 22. On May 23rd, Porter Novelli will host a career and professional development workshop for the recipients. After the workshop, students will receive their scholarships at the 18th Anniversary Scholarship and Donor Recognition Reception. The Host Committee Chair is Lori George Billingsley, vice president of community relations at The Coca-Cola Company and the Host Committee Co-Chair and master of ceremonies is Brad MacAfee, CEO and senior partner of Porter Novelli.

Since its inception in 1998, The LAGRANT Foundation (TLF) has provided 372 scholarships and $1.98 million to continue its mission to increase the number of ethnic minorities in the fields of advertising, marketing and public relations. With the generous support of its major donors and supporters, TLF provides students with career & professional development workshops, scholarships, internships, entry-level positions and mentors to African American/Black, Alaska Native/Native American, Asian American/Pacific Islander and Hispanic/Latino undergraduate and graduate students.

Read the full TLF scholarship announcement here.

BIC Clean Sweep AGAIN at CCNY Grad Symposium


For the second year in a row,  BIC students placed 1st, 2nd, and 3rd at the CCNY Graduate Research Symposium. The annual event held on April 14th in CCNY's Great Hall was particularly great for BICsters Marika Bailey '16 and Naushi Perera '17 who won first prize in the Humanities and the Arts Division for their TogetHER app, a charitable project designed to create empathy around global gender inequality in a way that  avoids “donor fatigue.” Their app leverages self-improvement fitness devices that people wear every day to improve the lives of women who are less fortunate – and to do so in a way that is long-term and sustainable. Their presentation included print promotions and a video case study that discussed ways in which the app will create a new kind of charitable giving which is transparent for the giver and transformative for the recipient.

Second place went to BICster Megan Fullagar '16 who presented "Effigies for Equality," a project developed with BICsters Benjamin Kent, Karina Ramos Salce, Marta Mugica, and Liana Pantzari for the 2016 YOUNG ONES competition. As a finalist in that international competition, the team will find out if they've won top prize at a ceremony on May 10th. This project highlights the fact that Central Park — the crown jewel of New York City —  has a glaring omission: there are no sculptures of women. On behalf of the organization, Central Park: Where Are the Women, Megan's team mounted a campaign to ensure that women secure their rightful place in this significant public space by building "Effigies for Equality.” Her case study video dramatized the campaign's approach to draw attention to this huge discrepancy and help correct history. Last year, Megan placed third at the Symposium.

Third prize went to Tung-Han Lin '17 for his presentation of a multi-media campaign for Top of the Rock which showcased its amazingly immersive view at night in which the starry sky and New York’s buildings blend together in a magically disorienting combination of pure beauty. His presentation included 2D communication, video, and experiential in order to realize his goal of making people realize that the Top of the Rock is the only observation deck “where New York City becomes the stars.”

Other BIC finalists included Ahmet Reisli's presentation for Turkish Airlines and Wenqian Lin's presentation of her BIC Identity Guidelines. 

Now in its 9th year, the CCNY Graduate Student Symposium is a platform for graduate students to gain recognition for their work by faculty, students and potential employers. It raises awareness about the wide gamut of programs housed at CCNY and helps distinguish the college as one of the premier higher learning institutions in the CUNY system.



ONE-derful NEWS: BIC team is FINALIST in The ONE Show

This JUST in: a BIC submission in the Empathy to Equality video category has been chosen as a Finalist in The One Club's YOUNG ONES Competition. Chosen from among submissions all over the globe (from Milan to Mumbai, Rio de Janeiro to Stockholm) by a jury of top industry professionals and educators, the BIC team of Megan Fullagar, Karina Ramos Salce, Marta Mugica, Liana Pantzari, and Benjamin Kent steamrolled over the competition with "Effigies to Equality," a campaign that seeks to address the shocking fact that there are no female statues among the numerous effigies in Central Park (which include the rescue dog Balto and King Władysław II Jagiełło of Poland).  

All finalist will be awarded at least the title of Merit Winner, be feted at the Awards Show during Creative Week in May, and be included in the prestigious ONE Show Annual as well as online in the Young Ones Awards Archive. Finalists will find out if they’ve been selected to receive the very highest honors of a PENCIL at The Young One Awards ceremony and celebration at the Metropolitan Pavilion on May 10th. 

As the Academy Award of our industry, just being considered for a Pencil is ALMOST an award in itself. But actually WINNING a Pencil is a life changing honor. Will the BICsters win a Bronze? A Silver? A Gold?!?!? Stay tuned…

A BIG BIC Congrats to the entire BIC team with kudos going to the awesome guidance and support of BIC instructor Jason Stefanik and BIC Creative Track Director Gerardo Blumenkrantz. 

As a judge at this year's 2016 Young Ones Competition, BIC Program Director Nancy R. Tag noted that "the student submissions this year were absolutely AMAZING. The competition was stiff. I was so proud to see our CCNY submission 'Effigies for Equality' among the finalists and with total confidence ABSTAINED from voting on it. This win could not make me prouder."  

More about Creative Week:  this year, it will be held from May 9-13 in New York. It is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. Home to The ONE Show, Young Ones Competition, The ONE Show Creative Summit as well as networking and learning events that highlight the power of creativity, it will attract thousands of creative types from all over the world.

Shout out to BIC from City College President Lisa S. Coico


In her April message to the City College of New York community, President Lisa S. Coico made special note of some recent BIC accomplishments.

"A team of students from MCA’s graduate Branded + Integrated Communications program, under advisor and program director Nancy Tag, won the highest praise from a group of top experts and executives from PRWeek, Contently, IBM, Wall Street Journal, and The New York Times at the CCNY/CUNY J-School conference on “Journalism in the Age of Branded Content…and Vice Versa.” The team of CCNY students won kudos for its speed campaign for Girls Who Code, a national nonprofit organization working to close the gender gap in the technology and engineering sectors. Through these projects, these students not only took the opportunity for invaluable, possibly life-changing experiences in their fields.  They also took the opportunity to change the lives of so many others. I salute all of the CCNY students who go the extra mile, through internships, study abroad, community service, and many other service and learning related experiences.

Speaking of our graduate MCA students, please join me in congratulating graduate student Melissa Julien, just named a winner of the Multicultural Advertising Internship Program, or MAIP – the third CCNY student in CCNY’s Branding + Integrated Communications program in three years to win this prestigious national award. One of only 120 Fellows selected from across the United States, Melissa will intern this summer at DigitasLBi, a global marketing and technology agency, giving her real-world experience and extraordinary networking opportunities that will help her attain the goal of opening her own integrated communications company."

With City College's wealth of accomplished students, faculty, researchers, artists, and scholars, it is quite an honor to be in the spotlight and recognized by our president. Bravo to those BICsters who rose to such acclaim. Read more about these stories that President Coico noted here in our BIC blog posts: "Girls Who Code..." and  "Melissa Julien: 3rd MAIP All-Star from BIC." 

TBWA/Chiat/Day CEO Rob Schwartz in the Trenches at BIC


This week, Michael Farmer treated BICsters in his Internal Management course to a bit of industry DISRUPTION®. TBWA/Chiat/Day's CEO Rob Schwartz came to campus and took students through a disruption model of a successful agency (his own) and then delighted them with stories from the front lines (also his own).  Rob moved to his current role from that of Global Creative President, where he was instrumental in overseeing the creative direction and leadership of some of TBWA’s largest global accounts, including Nissan, McDonald’s and GSK. Rob has also become an influential voice in the advertising industry. He is a frequent contributor to Forbes and Adweek named him one of the “Top 25 Advertising Voices to Follow on Twitter.”

TBWA/Chiat/Day is a top ten ranked global advertising network that holds DISRUPTION® at its core to develop business-changing ideas. Among many things, it’s the agency that brought you Apple’s famous 1984 as well as hired Chris Villanueva (BIC ’15) as a Copywriter…

Ketchum's Barri Rafferty on Secrets of a Female CEO


Coming straight from the airport to campus,  Barri Rafferty gave an interactive presentation on leadership that included secrets learned from her role as a female CEO at Ketchum North America. The significance of diversity and inclusion as a characteristic of leadership became a motivating issue for Barri during a trip to the World Economic Forum in Davos a few years ago. While mingling at a cocktail party reception that included few women, Barri was asked "Whose wife are you?"  Writing an article on her experience led to more attention than she had anticipated, leading her to formalize her views on the topic.

Being a credible leader in today's day and age, she noted, requires a combination of open communication, decisive action, and personal presence.  Among the other leadership traits that she listed were:

Being a Strong Communicator
Authenticity
Having Swagger
Generosity
Making Others the Hero
Being a Coach
Finding Your Voice
Using Communication to Build Trust

Barri wrapped up her presentation by asking students to volunteer their own communications mantra. Among the best of the evening: "Don't assume malice" and "fake it til you make it."