Mad Ave Manslaughter in London

At the recent IPA Conference in London, Management Consultant and BIC Professor Michael Farmer challenged agency CEOs to put a floor under declining prices - a simple result of declining fees and increasing workloads - and to hold account handlers responsible for client financial performance. Noting that industry initiatives over the last few decades have singularly failed to reverse the decline in prices, he called for a focus on achieving business results for clients and the need to manage agencies as ideas factories.

The IPA is widely recognized as the world’s most influential professional body for practitioners in advertising and marketing communications. It has a well-earned reputation for thought leadership, best practice and continuous professional development and also provides core support and advisory services for its corporate and individual members. Based in the United Kingdom for nearly 100 years, IPA programs can be found in more than 60 countries worldwide.

Barri Rafferty Named Global President of Ketchum

A big BIC congrats to Ketchum CEO of North America and BIC Board Member Barri Rafferty as she adds the title Global President to her impressive resume. During her tenure at Ketchum, Barri Friedman Rafferty has held several different roles to support the agency’s overall business goals, including overseeing the global brand marketing practice and running the New York, Atlanta and Dallas offices. She also oversaw specialty units such as digital, entertainment, sports, and multicultural, some of which have since grown into full-fledged complementary businesses. She is part of the nine-member Worldwide Executive Committee, which focuses on guiding the strategy, client service and performance of the agency. Rafferty has a legacy of client service and continues to advise many of the agency’s largest clients, including Gillette, P&G, Frito Lay, Weight Watchers, Ikea, Chase and Mattel. Outside of Ketchum, she participates in a number of groups, such as the sustainability task force for the World Economic Forum. She is also active in the Public Relations Society of America New York Chapter and is a former chapter president. In 2012, she received the PRSA President’s Award for her many contributions. 

According to a recent article in The Holmes Report, Rafferty is known for a “borderless approach” that calls for “liquid teams” that incentivize agency leaders to put the best talent onto an account, regardless of the P&L structures. She also created Ketchum’s virtual reality division and works closely with digital lead Debra Forman on the firm’s fastest growing unit.

Read more about her appointment from The Holmes Report.

BIC is Buenos Aires Bound

BIC Professors Nancy Tag and Gerardo Blumenkrantz will be honored guests at the University of Palermo's VII Latin American Congress on Design Education which begins next week on July 25th. They will give a keynote presentation on branding and integrated communication as well as lecture on BIC's unique approach. While there, BIC will be building a strong and long lasting relationship not only with UP,  but also with a vast network of schools in South America. Deans from 20 countries will be there, along with about 1,000 students. 

The Conference is organized by the Design Schools Forum, the only formal and academic exchange network that brings together more than 350 institutions in Latin America, and has the backing of an Academic Committee (comprised of members of the Forum). The three day event, organized by the Faculty of Design and Communication at the University of Palermo, aims to share experiences, plan joint activities, raise relevant issues and realize academic and institutional projects designed to enrich the training of designers across the continent and to make a positive impact on the quality of the practice of all areas of Design and Communication.

Reviewers Rave: Douglas Davis' New Book a Must-Read

Over the course of a dynamic career as both a creative professional and college professor, BIC Professor Douglas Davis was inspired to write a book that teaches left-brain business skills to right-brain creative thinkers. Little did he realize that when he was finished, Creative Strategy and the Business of Design would become an "instant classic." Applauded by such accomplished authors as Luke Sullivan and Pete Barry, the book has received praise even before it was published in early June.

As Davis states, "Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done." Inside, you’ll read about the business objectives and marketing decisions that drive creative work with topics such as building a strategic framework to inspire visual concepts, increasing your relevance in an evolving industry, and redesigning your portfolio to showcase strategic thinking. 

Buy the book on Amazon.

More about Douglas Davis. Brooklyn-based Douglas Davis enjoys being one of a variety of voices needed in front of and behind the concept of a marketing plan or digital strategy. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. In 2011, Douglas founded The Davis Group LLC and continues to offer strategic solutions to client branding, digital and design problems. In addition to client work, Douglas leverages his experience as a faculty member in the Communication Design department at New York City College of Technology, on the graduate level in the Branding and Integrated Communications (BIC) program at The City College of New York and digitally as an HOW Design university course contributor.

A Punch in the Face...

Douglas Davis Featured on HOW Podcast

Prior to his book launch, BIC Professor Douglas Davis was featured on Episode #29 of a HOW Design Live podcast where he discussed Creative Strategy and the Business of Design. Speaking to Ilise Benun, founder of and Partner for HOW Design Live’s new Creative Entrepreneur program, they focused on how design and creative professionals can win battles with marketing people by speaking their language. Throughout his academic career and now with his recently published book, Douglas has been on a mission to teach left brain business skills to right brain creative thinkers so they can have a seat at the table — without feeling like they’re crashing the party.

The BIC Portfolio Defense 2016

After completing coursework in mid-May, students in the Class of 2016 had one more hurdle before receiving their MPS diploma: each needed to defend a portfolio in front of a panel of professionals. On Tuesday, May 31st, students individually presented a body of work that represented their two years in the program as well as the latest thinking in the communications field. These timed portfolio defenses in the areas of public relations, management, planning, research, media planning, art direction, and copywriting were evaluated using a rubric that focused on three areas: content, storytelling, and showcase.

To prepare for the Portfolio Defense, students met throughout the year for group critiques, one-on-one advising, over-the-shoulder tutoring at the Portfolio Bootcamp, and with recruiters for the Portfolio-in-Progress (PiP) in February. It all paid off: every student passed!!

Thanks to our amazing judges who dedicated the day to evaluating and critiquing the student portfolios. They are:

Public Relations Judges

Michael Marinello
Head of Global Communications, Technology, Sustainability and Brand at Bloomberg. Michael created and leads Bloomberg’s Brand Integration efforts - working more strategically and pro-actively with the entertainment industry. He also ran Global Communications for Core and Financial Products (aka The Bloomberg terminal). He has experience working with C-suite executives, national leaders, and high profile media professionals and personalities.

Renee Wilson
President of the PR Council, former President of MSLGROUP North America, member of the MSLGROUP global board of directors and the firm’s Chief Client Officer. Renee was president of the 2014 PR jury for the Cannes Lions International Festival of Creativity and served on one other Cannes Jury in 2011.

Frank Washkuch
News Editor at PRWeek, the leading industry magazine covering the PR and communications industry and an adjunct lecturer in the City College of New York’s Branding + Integrated Communications program. He is a former newspaper journalist and a 2002 graduate of Fairfield University, where he was editor-in-chief of the student newspaper his senior year. Frank and his wife, Danielle Lipp, live in Brooklyn, New York.

Peter Harris
CEO of Grayling US, specializes in reputation management and has managed reputations across consumer product, technology, retail banking sectors. At MSLGroup he worked as North America Corporate Practice lead, Global Engagement Director for United Technologies, and head of the agency’s Strategic Partnerships and Alliances.

Account Management / Planning Judges

David Olsen
Vice President Subscriber Business, Growth Markets at Tyco. An accomplished Fortune 100 executive with proven track record in increasing brand presence, lead generation and sales effectiveness. David has been named Ad Week “Top 10 Most Wanted Marketers” and featured in Ad Age 100 under 40.

Natalie Carey
Group Director VaynerMedia. Natalie has extensive expertise in managing a variety of disciplines, including 360 creative ideation and production, cross-cultural marketing, influencer activations, and long term strategic planning. She’s spearheaded efforts for leaders like Campbell’s, Anheuser-Busch, Johnson & Johnson.

Michelle Rowley
Associate Director, Account Planning at Deep Focus, and formally served as VP of Brand Planning for both Grey and SS+K. Michelle has managed strategic planning and developed consumer insights for clients such as: The Lance Armstrong Foundation, Time Warner Cable, U.N. Peacekeeping, American Red Cross, and Target.

Chip Walker
Chief Strategic Officer, BAV. Chip Walker is a brand, business and cultural strategist. He has led the strategy function at brand agencies (BBDO, Y&R), a marketing services agency (Wunderman) and at a digital/social agency (StrawberryFrog), giving him a truly multi-disciplinary perspective. He’s also lead strategy across the WPP companies for some of its largest clients including AT&T and Bank of America.

Mei Shibata
As Senior Director of Strategy at InterbrandHealth, Mei advises clients on brand strategy. She has gained a broad experience base over a 20 year career, spanning equity research, advertising, strategy consulting and entrepreneurship. Mei has a MBA and BA from Harvard, and an MS from a joint Harvard/MIT program.

Liz McDonnell
Director of Marketing at the New York Times and one of the spearheads behind the success of the native ad unit, T Brand Studio. The T Brand Studio is a result of the massive interest from advertisers looking to market their brands through the NYT platform.

Michael Doody
Founder and Chief Strategy Officer at The _________ Project, a strategy consultancy specializing in research, business strategy, creative strategy and moderation that lead to action.

Daidria Grayson
VP, Account Director at SS+K in New York City leading the Delta Air Lines account in strategic and creative development. Prior to joining the agency, Daidria led multicultural strategy for Coca-Cola and Wal-Mart at GlobalHue New York. With over 11 years of experience in the industry, she has worked on a range of brands.

Sadira E. Furlow
Senior Director, Brand Marketing – Water Portfolio at PepsiCo where she oversaw Superbowl sensation Puppymonkeybaby. She has over 14 years in the advertising industry helping brands like Marlboro, Verizon, Miller Lite, Sprite and American Family Insurance to build relationships with a diverse group of consumers. 

Creative Judges

Christine Aliferis
Freelance Copywriter/CD. Christine is an experienced, conceptual copywriter of digital, TV, print and non-traditional marketing ideas for the world’s most beloved brands. She has worked with Ogilvy, McGarryBowen, Atmosphere BBDO, 360i, Digitas, and Y&R Brand Buzz. Her clients include Hershey Bar, Reese’s Peanut Butter Cups, American Express, Dove, Ford, Kodak, Maxwell House, Miller, Sheraton, and New York Times.

John Colquhoun
Award-winning CD/Art Director and Illustrator for a wide range of clients including U.S. Bank, Celebrex, Little Caesar’s Pizza, HBO, American Express, AT&T, Planters, U.S. Navy, Outback Steakhouse, ASPCA, and the Ad Council.

Marcello Guidoli
Multidisciplinary Freelance Designer and Art Director. He has worked with Ogilvy & Mather, JWT, Grey NY, WWS, on a wide variety of branding and identity development projects. His client list includes Armani, Ferrari, Bass Ale, Sauza Tequila, Grand Central Terminal, IBM, E-trade, Wild Aid. He has won design awards from the Art Directors Club, Communication Arts, One Show, Graphis Magazine, and Print Magazine.

BIC Graduates 2nd Class

30 BICsters. One amazing class. From Argentina to Italy. From Denmark to Kansas. From Greece to Mexico. From Thailand, India, and Turkey to Minnesota and Brooklyn, USA. Each with a signature smile, grimace, or grin.  All with a special élan and bizarre food preferences. With college degrees as varied as industrial design, architecture, electrical engineering, and  linguistics, they’ve parlayed their BIC expertise and Master's degree into professional positions at places like Campbell Ewald, Y&R, BBDO, RooneyPartners, Infor, SAP, UMG, and VaynerMedia. In the past 24 months, their multi-cultural and cross-disciplinary talents have yielded GOLD pencils, a LAGRANT scholarship, Grad Symposium awards, a MAIP internship — even an Adweek article.  On June 1st, we celebrated them not just as graduates of the program…but as visionaries who will lead us into the future with integrity, nimble minds, grit, lots of heart, and good humor.

And we sent you out with style: FLOTUS Michelle Obama was the commencement speaker!!

Onward, BIC Class of 2016. Stay curious.

FLOTUS Michelle Obama being awarded an honorary degree at CCNY 2016 Commencement

Big BIC Congratulations to Eloisa Andre Gaona, Edward Arredondo, Marika Bailey, Cassondra Bazelow, Kenneth Bracho, Stephen Carnell, Emilio Colombrino, Alex Dean, Donna Dei-Baning, Castro Desroches, Dalyn Francis, Megan Fullagar , Himani Gupta, Shana Jeannot, Andy Kwan, Rolando Leal, Nicole Lebenson, Magdalina Mavropoulou, Josephine Monberg, Brian Mortensen, Anthony Mundle, Ivan Ramirez, Nick Ramsay, Ahmet Reisli, Antonio Richardson, Sahil Shah, Ken Sheldon, Piyarat Songcharoen, Delprado Talylor, and Jin Wei!

And the Client Pitch Winner is...

Team Alchemie pitched its campaign to launch the artist Jack Garratt.
 This Spring, BICsters in the Corporate Capstone partnered with Universal Music Group (UMG) on the assignment of a lifetime: Design a campaign model to launch an emerging artist that would appeal to a youthful market segment without the appearance of over-commercialization. Challenging, eh? But that's not all.  Ray Mia (CCNY '01) of UMG’s Advanced Media division had an even loftier goal: He hoped to leverage the BIC campaigns as a way to position UMG as the global leader in music across a variety of platforms to help it become -- and be seen as -- a trans-media content and experience producer rather than simply a music publisher.
Team Lunchbox presented a campaign to launch the artist Alessia Cara
Team Kaleidoscope presented a campaign to launch the artist Halsey
Remaining in the same teams that anchored the Fall Non-Profit Capstone, BICsters pitched their campaigns for Alessia Cara, Halsey, and Jack Garratt on May 19th to UMG’s Ray Mia and Iain Bruce who flew in from London to review the work and select the winner.

After nearly an hour of deliberating, the client chose the campaign "Jack Garratt LOCALLY SOURCED" created by BIC team Alchemie comprised of Edward Arredondo, Stephen Carnell, Donna Dei-Baning, Castro Desroches, Andy Kwan, Magdalini Mavropoulou, Naushi Perera, Piyarat Songcharoen, Antonio Richardson, and Sahil Shah.
Alchemie’s campaign was anchored in a key strategic insight: Jack’s Garratt’s audience is part of an artisanal movement which values human output, non-mechanical aspects of creativity, and attention to detail, but because that’s getting more difficult to find in the mass produced, algorithmic driven music of today, Jack’s virtuosity fosters enormous fascination, leaving his audience hungry to know more about his craftsmanship, process, and inspiration. 
This led the team to develop a campaign that reimagined the typical concert tour. Instead of just being about stage appearances, it extends the time between concerts in order to explore Jack Garratt’s artistic inspiration from the source to the sublime.  So it’s not a tour, it’s a journey.
The work from teams Lunchbox and Kaleidoscope were also enthusiastically received. In his final remarks, Ray Mia believed that pieces of all the campaigns could actually be implemented. In his email epilogue to Capstone Professor Nancy Tag, Ray said, “It goes without saying that I'm seriously impressed by the output of your students. It is no exaggeration and to make abundantly clear: the raw abilities and sensibilities displayed by the people presenting were amazing. The margins between campaigns were so fine and [the presentations were so] polished and graphically astute… Many thanks for giving us the opportunity to participate.”

Go to our Gallery for more photos of The Pitch…


As BIC graduates its second class, we're able to celebrate something new: Hot-Off-the Press success stories from alumni of our very first graduating class. Here are just a few recent highlights from BIC Class of 2015 Movers and Shakers:

Ruth Ogbeab is now a Project Manager at Y&R. Founded in 1923, Y&R is one of the leading global marketing communications companies, with more than 190 offices in 90+ countries. Ruth will be working at its headquarters at 3 Columbus Circle in New York City.

After a successful run as copywriter at TBWA, Chris Villanueva just landed a new position at DigitasLBi, a global marketing and technology agency that transforms businesses for the digital age.

Carol Burns doesn't just have a new job, she's helping to define the position. As B2B Program Manager for Samsung's Executive Briefing Center, she will be responsible for creating memorable and highly engaging business relationships between Samsung and key high level personnel in other organizations, as well as other high profile individuals. In addition, Carol continues to mentor at Sponsors for Educational Opportunity. Previous mentees have received full rides to college.

Javier Garcia has a list of accomplishments since graduating last May. He is starting a new health and fitness lifestyle/activewear brand called Suyo. He competed in the 2016 New York StartUP! Business Plan pitch competition through NYPL and Citi Foundation with a grand prize of $15k. Javier also volunteers at Centre for Social Innovation where he receives mentorship from company founders. And...he's teaching!! Javier taught his first graduate level class, Global Advertising and PR, at NYIT and will return in the fall.

Not long after graduation, BICAA president Amber Jackson left her position as Senior Account Executive from Grey to accept a senior spot at 360i. She's a co-leader of the AAF Mosaic Alumni and Friends Association's New York chapter which just launched its new podcast Mixed Company. Amber is also a board member of the newly formed AAF Next Generation leadership Council as well as inaugural member of the NY Ad Club's Women's Fellowship program. She was 1 of 10 chosen out of over 100 applications. Amber continues to be a MAIP mentor and dynamic advocate for diversity and inclusion.

Whitney Delgado’s Journey from Art to Shinola

On May 2nd, guest lecturer Whitney Delgado not only spoke about how store design, merchandising, and product development impacts brand perception and experience, but took students in Brian Crooks' Brand Experience class on her own career journey.  It has been an evolution from art, to set design, to merchandising, to retail design, to now leading new product development at Shinola. Her career highlights how design and the consumers experience of a brands products, services, and retail stores have become essential to market success. Shinola, which is based in Detroit, is dedicated to producing American built products, including watches, bicycles, leather goods, and journals of the highest possible quality. 

Whitney previously did Brand Experience and Creative Direction at Nike Stadium BHDLN Rogan Loomstate and Edun. Before that she was Set Designer for photographer Gregory Crewdson on Beneath the Roses and Anne Leibovitz on Lavazza Coffee campaign. She is passionate about the role design plays in business. Her work is a manifestation of deep exploration and research paired with a clear aesthetic sensibility that brings out the essential character of the brands she works with.

Experiencing Data — as Explained by Will Sandwick

In the communications world, most people think about data and analytics as metrics that come into play at the end of a campaign to sell its success. But when Will Sandwick, former Director of Analytics at The Barbarian Group, walked Brian Crooks’ Brand Experience class through some case studies, it was clear that when used in the research and concept development phase, data can help identify key brand problems that may have been overlooked. In fact, data and metrics can help sharpen and focus the creative idea.

As Director of Analytics at The Barbarian Group, Will was responsible for developing a discipline that leads to data-driven insights and measures return on creativity across all clients.  After joining Barbarian in 2014, Will helped the agency implement tools and processes to enable cross-channel success tracking and rapid testing of creative hypotheses. 

Will previously served Associate Director of Data Strategy at Droga5 where he lead measurement and analytics for clients including Chobani, Coke Zero, Toyota and Jockey.  Prior to joining Droga5, Will created and implemented measurement strategies as a member of the analytics team at R/GA. He has served as a visiting speaker at Miami Ad School and had his work cited in periodicals including Adweek, Advertising Age and Forbes. He now works at the startup Blippar.

Mediating Brand Experience with Zack Green

With the ever expanding media landscape, brands need to be more calculated in where and when they are getting their message in front of their audience. That’s where Zack Green, former Distribution Lead at The Barbarian Group, comes in. Speaking to students in Brian Crooks’ Brand Experience April 11th class, Zack explained the role of media and distribution in the planning and execution of brand experiences and campaigns.

While at The Barbarian Group, Zack worked on media distribution strategy, creative, and PR outreach for clients such as Etihad, Bacardi, IBM, and KIND Snacks. Prior to joining Barbarian, Zack worked at Attention as a digital and social strategist on Mattel, Michelin Travel & Lifestyle, and Diageo brands. Before joining the agency world, Zack was a social media consultant for a few start ups under the WeWork Labs umbrella.​ Zack just took a new position at BBH.

The ONE Club's YOUNG ONE's Gold Pencil Winner

Congratulations to BICsters Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce, for winning the Gold Pencil for your submission in the Empathy to Equality video category.

Zahn Center's $5,000 + Audience Choice Award Goes to Hank Lin's Start-up FRIP


A few months ago, BICster Tung-Han Lin (Hank) joined a team that wanted to solve a problem: take the tedium out of planning educational field trips. Hank signed on as brand manager of what soon became known as FRIP and was chosen to be an elite start-up nurtured by the Zahn Innovation Center at City College. On Thursday, May 12th, Hank's team was awarded $5,000 at Zahn's FINAL Pitch. Competing against seven other finalists, FRIP also received $1,000 for winning the Audience Choice Award. He was joined by BIC Professor and all-around Zahn mentor Gerardo Blumenkrantz.

Thinking about brand value from the inside out is Hank’s expertise. But his visual brand identity has also helped FRIP stand out. He's designed T-shirts, a logo, and other branding material. According to Hank, “There are way more things you can do than things you can't do when it comes to building a brand.”

More about the Zahn Innovation Center: We are a startup incubator located at the City College of New York offering co-working space and an array of resources including: annual competitions, a startup bootcamp, mentorship and pro-bono services, networking opportunities, and rapid prototyping facilities. The Zahn inspires CCNY students to approach their education as changemakers, transforming classroom learning into real-world application. Each semester we partner with various academic departments to create curricula to cultivate the entrepreneurial mindset. We also pair students with startups and other companies in the NYC area through our robust internship program.

BIC Wins Gold Pencil at The One Club’s YOUNG ONES Competition.

In a packed ballroom at the Metropolitan Pavilion last night, the BIC team of Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce, accepted the Gold Pencil for its submission in the Empathy to Equality video category. Chosen from among submissions all over the globe (from Milan to Mumbai, Rio de Janeiro to Stockholm) by a jury of top industry professionals and educators, the BIC team bested the competition -- and were chosen to be the last team to take to the podium -- to win top honors with "Effigies to Equality," a campaign that seeks to address the shocking fact that there are no female statues among the numerous effigies in Central Park (which includes the rescue dog Balto and King Władysław II Jagiełło of Poland).

As the Academy Award of the branding and advertising industry, just being considered for a Pencil is ALMOST an award in itself. But actually WINNING a Pencil is a life changing honor. A BIG BIC Congrats to the entire BIC team with kudos going to the awesome guidance and support of BIC instructor Jason Stefanik and BIC Creative Track Director Gerardo Blumenkrantz. 

As a judge at this year's 2016 Young Ones Competition, BIC Program Director Nancy R. Tag noted that "the student submissions this year were absolutely AMAZING. The competition was stiff. I was so proud to see our CCNY submission 'Effigies for Equality' among the finalists and with total confidence ABSTAINED from voting on it. This win could not make me prouder.”  The ONE Club President Kevin Swanepoel extended a personal congratulations noting the impressive showing from a program that only launched a few years ago. 

More about Creative Week:  this year, it will be held from May 9-13 in New York. It is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. Home to The ONE Show, Young Ones Competition, The ONE Show Creative Summit as well as networking and learning events that highlight the power of creativity, it will attract thousands of creative types from all over the world.

More about The ONE ClubThe One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work.  Further, The One Club exists to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews and annual student exhibitions and competitions. 

See more photos in our GALLERY.

Adweek Showcases BICster Castro Desroches

On Thursday, May 5th, Adweek dedicated an entire article to BICster Castro Desroches' unique approach to his portfolio. The article titled "This Art Director Put His Entire Portfolio and Biography on Instagram as Two Giant Grids:  A Life and a Career, 'Frame by Frame'" garnered over a thousand shares in less two days. Feature writer Patrick Coffee included the entire length of Castro's Instagram portfolio as well as a link to the portfolio-driven BIC program.

According to Castro, his Instagram portfolio @castro.frame is "a timeline of my artistic milestones, when I was in school, certain things in my early childhood and a startup I had a while back." Most of the individual entries include additional information leading to a "Skill Acquired" conclusion. And throughout the chronology he interspersed video snippets of early computer-focused TV shows, Dragonball Z clips and software demos to better illustrate his progression.

Coffee writes: "The set Instagram layout allowed him to experiment a bit. At a specified 'Turning Point' and 'Pivotal Moment' in the story, users must physically turn their phones to view it correctly."

Read the full article here.

Post SABRE, Arun Sudhaman of The Holmes Report Visits BIC

Arriving on campus the day after hosting the 2016 SABRE Awards at Cipriani, Arun Sudhaman, President and Editor-in-Chief at the Holmes Report, visited Shepard Hall for an informal lunch arranged by BIC PR Track Director Angela Chitkara. Still sleepy from the night’s festivities, Arun particularly perked up after seeing presentations given by soon-to-graduate BICsters Himani Gupta and Marika Bailey.

Arun oversees the Holmes Report's global content offering, including its analysis and insight into reputation, public relations and communications trends and issues. Since joining the Holmes Report in 2010, Arun has led a comprehensive relaunch of the title’s content platform, including its digital presence and new products such as the Influence 100 compendium of key global influencers, the Global Communications Report, the landmark Creativity in PR study, and the Echo Chamber podcast.

Arun has also played a pivotal role expanding the Holmes Report’s coverage into Asia-Pacific and other emerging markets, and has helped steer the company’s international events programme, particularly the Global Public Relations Summit — which has featured such luminaries as Sir Martin Sorrell, P&G’s Marc Pritchard, Chuck Porter and IBM’s Jon Iwata. 

The #SABREAwards, which attract close to 5,000 entries globally each year, provide the premier showcase for the best that public relations has to offer, celebrating winning work via our annual awards dinners (attended by more than 1,000 industry leaders every year) and via our website.

THREE BIC teams selected for ONE Show Client Pitch

A BIG BIC Congrats to the THREE BIC teams that have been selected for The ONE Show's 2016 Client Pitch. Fewer than ten teams from around the globe were selected to pitch their work directly to the client at NOON on Monday, May 9th. That means that 3 out of 10 teams are from BIC! Could be historic. It's definitely epic. The winners will receive a $2,000 prize and will be announced at the awards ceremony on Tuesday, May 10th.

This year's Client Pitch teams will include BICsters:

Marika Bailey and Naushika Perera for their presentation of the TogetHER app; Ben Miftari, Enmanuel Vargas, and Saif Mohammad Ishtiaque for their presentation of the "22% Difference"; and Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce for their presentation of "Effigies for Equality."

To help cram for the event which were to be held only a few days after students were notified,  BICsters got some "speed coaching" from 2007 Client Pitch winner and CCNY alum Sal Lombardo who's now an art director at Y&R.

ABOUT: The Client Pitch Competition offers students a chance to win an award by pitching their Young Ones Competition entries to a group of top creatives and client representatives. While the Young Ones Competition is judged solely by creative excellence and idea, the Client Pitch Competition is judged by the participants' ability to create and articulate a focused strategy and the persuasiveness of the marketing pitch.

The One Club will select the best submissions, and the finalist teams will give a 10-minute live presentation to a panel of judges in May in New York City. The winning team will then be announced and awarded with $2,000 at the One Show Young Ones Awards Ceremony.

BICsters Present at the Second International Congress

On May 5th, Professor and BIC Creative Track Director Gerardo Blumenkrantz along with BIC students Marta Mugica and Rocío Rivera (both BIC '17) presented at The Second International Congress on "The Evolution of Creative Advertising in Spain and the US" at this year's conference on Historical Links between Spain and North America held here in New York City.

Professor Blumenkrantz was the panel coordinator who introduced the panelists and the theme “Feminism Strikes Back. Or Not: The Humorous Portrayal of Males in Contemporary Spanish and U.S. Advertising." Rocio spoke for 15 min on the evolution of advertising in the U.S and was followed by Marta who did the same for Spanish advertising. Panelists then compared commercials from both countries as they relate to male stereotyping. The event was organized by CCNY’s Division of Interdisciplinary Studies, Instituto Cervantes and The Franklin Institute of the Universidad de Alcalá. A link to the program is here.

Marta and Rocio's submissions were based on analysis that they began to formulate in BIC's foundation course in Idea Development taught by Professors Nancy Tag and Blumenkrantz.