BICster on Winning Team in Nestle Skin Health SHIELD Hackathon

This semester, the Zahn Innovation Center teamed up with Nestle Skin Health SHIELD to bring together different departments and programs across the City College campus (from BIC to the CUNY Medical School) to form interdisciplinary teams and compete in a one day Hackathon. Competitors got serious at a Design Sprint on September 8th and then came together for an all-day Hackathon on October 6th at Nestle Skin Health SHIELD headquarters in midtown Manhattan.

Teams were tasked to come up with design solutions -- from apps or wearables, to skincare products, to marketing campaigns or multi-media projects -- that address some aspect of skin health. Students interested healthcare, technology, dermatology, engineering, research, business, or just in healthy skin, joined forces to build something innovative.

One BICster was among the 13 teams to physically pitch  their ideas on Friday evening. Guess which team won? The one with the BICster!! Surabhi Govindarajan (BIC '18) and her team “Skin the Know” won first prize for creating an app that recognizes the ingredients in skincare products and helps consumer to understand their efficacy. First prize included a $3,000 award.

The Hackathon is the culmination of a partnership between Lindsay Siegel, Director of the Zahn Center, and CCNY alum Dr. Warren Winkelman, Senior Medical Director and Head of Medical Innovation at SHIELD. As he’s stated about the Hackathon approach: “Events like this represent what SHIELD is about: multi-disciplinary and multi-generational collaboration to advance skin wellness through innovation, both low tech and high tech.” BIC Program Director Nancy R. Tag and CUNY School of Public Health Professor Chris Palmedo joined Dr. Winkelman and Aaron Windfield as judges of the pitch.

About Nestlé Skin Health SHIELD
NestlĂ© Skin Health SHIELD is a global network of innovation and education hubs gathering today’s most creative and visionary thinkers from diverse disciplines to generate, develop, and incubate ideas to advance skin health for tomorrow. SHIELD explores creative partnerships, new concepts, and technologies to help preserve lifelong skin health; mitigate the emergence of skin conditions; and integrate the skin dimension into the public consciousness, discourses on policy, and the organization of age-friendly spaces.

Zontee Hou is among 50 Influential Women in Content Marketing

In advance of the Fall 2017 Content Marketing World conference, TopRank Marketing founder Lee Odden reviewed the influence of so many accomplished marketing professionals and created a list of influential content marketing speakers. He went one step further and took into account those who have presented at Content Marketing World over the past 3 years. That’s over 390 speakers. 
We're thrilled (but not surprised) to see BIC Professor Zontee Hou on the list. Zontee is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert consulting team. As a founding faculty in the BIC program, Zontee teaches Consumer Behavior and Persuasion to first year students. 
TopRank Marketing is a digital marketing agency founded by Lee Odden and Susan Misukanis that helps companies increase sales, brand visibility online and develop better customer engagement. It specializes in content based customer acquisition and relationship programs that emphasize content marketing, social media marketing, influencer marketing. search engine optimization and email marketing.


Y&R M+M Celebrates BIC's 5th

To celebrate our FIFTH class, BIC held its annual Mix+Mentor networking event where we launched back in 2013: Y&R Headquarters on Columbus Circle. On Wednesday night, September 27th, a crowd of over 150 guests mixed, mingled, and promised to mentor the 38 students in BIC's Class of 2019.

Industry professionals, consultants, and recruiters from agencies such as Y&R, Ketchum, FutureBrand, VaynerMedia, Droga5, Samsung, True North, MBooth, VML, NYTimes TBrand Studio, McCann, Horizon Media, DirectTV, Citizen Relations, BBDO, ARF, Publicis, Rooney Partners, Berlin Rosen, ABW Solutions, HA Roth, Silicon Harlem, DigitasLBi, and Saatchi Wellness offered encouragement, exchanged business cards, and made a commitment to be a mentor. Colleagues from City College including MCA Chair Jerry Carlson and Humanities and the Arts Dean Erec Koch were in attendance. Honored guest CCNY President Vince Boudreau was also there to celebrate this landmark occasion.

BIC Program Director Nancy R. Tag was introduced by Y&R’s Global Chief Client Officer Shelley Diamond who hosted the evening in Y&R’s spectacular event space overlooking Central Park. The crowd included several “mentor-worthy” BIC alums who have gone on to professional brilliance at such places as Y&R, Droga5, BBDO, the NAACP, RooneyPartners, The New York Times’ TBrand Studio, BerlinRosen, NBCUniversal, Samsung, SAP, and McGarryBowen — to name a few.

Professor Tag thanked all the guests for exhibiting such great commitment to the industry by agreeing to mentor the BIC Class of 2019 as they move through the program and graduate to become our future leaders. “By being here tonight, you surround yourselves with actively engaged students who are dedicating two years of their lives to getting a master’s degree – not a certificate or a refresher course. But a master’s degree. Tonight, you’re surrounded by students who work by day and walk that hill at night to take courses in our BIC program. These are committed, passionate people. Passionate about knowledge. Passionate about this industry. Passionately eager to shape the future."

Special thanks to our amazing friends at Y&R who brought this lovely evening to life, especially Belle Frank, Dot Giannone, Raysa Figueroa, and Stephanie Bernardi. Past sponsors of the BIC Mix+Mentor have been Ketchum, McCann, GREY and R/GA — and we are grateful to them all.

More photos in our GALLERY.

TBWA Disruptor Series Spotlights BIC as Education Disruptor

Shaking things up we head back to school, BIC Program Director Nancy R. Tag was a recent guest of TBWA’s Disruptor Series hosted by Rob Schwartz, CEO of TBWAChiatDay NY. The Disruptor Series is a collection of podcasts featuring “people disrupting business, culture and life” and was recently recognized as a “podcast to check out” by Digiday.

These conversations with thought leaders, innovators, and disruptors are far-ranging and fascinating, from Jayanta Jenkins, the Global Group Creative Director of Twitter on a recent Cannes Lion win, to Eboni K. Williams, a Fox News legal analyst on the recent events down in Charlottesville. Other podcasts feature David Shing, known to all far and wide as "Shingy," who is the Digital Prophet for the newly formed media holding company, Oath, and Tom Goodwin, the head of innovation for Zenith media known for questioning and predicting the present and future of brands, marketing, technology, and communication. Expertly interviewed by podcast host Rob Schwartz, Professor Tag finds herself in good podcast company. “I’m pleased to be included among these "movers and shakers" to promote The City College of New York and my BIC Program.”

Enjoy Podcast #14: Nancy is “Disrupting Madison Avenue” along with the rest of these disruptive conversations here:

BICsters Win PR Council's Diversity Challenge with Not Just a Box

Rising to the PR Council’s first annual Student Innovation Challenge, Kacy Charles ’18 and Sean Feol-Baugh ’18 won the $1,000 first place award as well as recognition at the PR Council’s Annual Dinner & Diversity Distinction in PR Awards, in partnership with PRWeek, on September 14, 2017 in New York City. Their “Not Just a Box” campaign highlights diverse Americans, showing that they are more than their ethnicity, gender, or sexual orientation in a creative visual.

The PRC’s Student Innovation Challenge asked current and recently-graduated collegiate students to create a communications campaign and video on one of the two following topics related to diversity in America. 

When asked the inspiration for their winning idea, Kacy and Sean stated that, “We immediately thought of how the recruitment process asks applicants to self-identify. Our idea is a response to that “othering” experience to show that diversity and inclusion is much more than checking a box or merely being present – it’s about being heard and valued for our point of view and varied experiences.”

The contest attracted 40 entries from across the U.S. Chairs of the PRC’s Diversity Committee, Brad MacAffee, Chief Executive Officer & Senior Partner, Porter Novelli; Barri Rafferty, Partner and President, Ketchum (and BIC Advisory Board member); and Tonya Veasey, President and CEO, OCG PR judged the entries.

Kacy Charles and Sean Feol-Baugh
Sean and Kacy’s efforts dovetail nicely with BIC Professor Angela Chitkara’s recent white paper on diversity in the PR industry which was recently featured in The Holmes Report.

BICster Chris Villanueva Makes 4As 100

We're incredibly proud to announce that Chris Villanueva (BIC '15) has been selected as one of 4A's Advertising 100. This is a HUGE honor -- the full announcement broke in the July 24th Adweek. Before entering BIC to study in the creative track, Chris was an account executive at Y&R. After a summer MAIP gig at TBWA Chiat/Day, he was hired there as a junior copywriter the year before graduating. He's currently a copywriter at DigitasLBi working on American Express, T-Mobile and Whole Foods. Chris also teaches copywriting to undergraduates at his alma mater City College. 
ABOUT THIS HONOR: To mark its 100th anniversary, the 4A’s this year will honor 100 individuals who are making extraordinary contributions to advertising — the leaders and the rising stars, from all disciplines, including creative, account management, media, strategy, research and technology.

Congrats also to two BIC Board Members who made the list: David Sable, Global CEO of Y&R and Rob Norman, Chief Digital Officer and Chairman of GroupM North America. 

AD Club's i'mPART Fellowship Program Picks BIC's Carol Burns

BIG BIC CONGRATS to Carol Burns (BIC '15 and Corporate Concierge at Samsung USA) for being selected to this year’s AD Club i’mPART Fellowship Program. Her name was announced along with 11 other women on Thursday, July 13, 2017 at the Harold Pratt House – during the 2nd Annual Women’s Master Class.

Carol joins this elite group of women whose lives and careers will be enhanced by the AD Club's efforts that will provide funding their travel and registration to high level industry conferences, exclusive training and professional development courses facilitated by PWC each month, and executive lunch and learns with some of the industries top thought leaders.Amber Lynn Jackson was a member of the Fellowship's inaugural winners last year. Along with Amber, Carol is a member of BIC's inaugural class. 

The AD Club’s i’mPART initiative is to raise awareness of the benefits of diversity in business and rally professionals around a shared movement. i’mPART calls to mind “I am part” of a movement to drive change in my industry. The acronym represents the pillars of the initiative – to Promote, Attract, Retain and Train multicultural talent.
SUPER psyched, Carol, for your journey ahead...