|Photo of ACTUAL BIC students after a client pitch -- NOT from Getty Images!!!|
A September 2nd Wall Street Journal article noted that “a recent spate of high-profile scandals on Madison Avenue involving accusations of sexist and racist behavior has put the spotlight back on the advertising industry’s lack of diversity. And now marketing clients are starting to leverage their budgets to insist on change.” Among the companies demanding that agencies diversify its workforce is HP. In a letter to its five agencies, Antonio Lucio, HP's chief marketing officer, “requested that each one submit a plan within 30 days that lays out how the firm will significantly increase the number of women and minorities in key creative and strategy roles.”
That same week, Ann Simonds, CMO at General Mills, told Advertising Age that it would apply a diversity standard when seeking out creative departments to work with including a requirement that they contains at least 50% women and 20% “people of color.”
Such stories continue to get reported, but action is slow. The BIC program not only celebrates diversity in both its mission and student body, but in recent original research on diversity principally authored by CCNY faculty Lynn Appelbaum and Frank Walton. Read that report here.