12/18/2018 Unknown 0 Comments






The leadership, faculty, and students of the CCNY Branding + Integrated Communications program are honored to have received the personal commitments, with the support of their institutions, from the following individuals to serve as our first Board of Advisers.

David Sable, CEO, Y&R

David Sable has been Chief Executive Officer of Young & Rubicam, Inc since February 2011 and has been its Chairman of the Board since January 1st 2012. He has served in high-profile positions in advertising, direct marketing and public relations with global clients as diverse as Microsoft, Citibank, Kraft, Hewlett Packard; IBM, Colgate-Palmolive, Bausch and Lomb, and the United States Postal Service (among others, who count on his strategic insight and ability to connect talent across marketing disciplines and geographies). He was appointed by the Mayor of the City of New York, Michael R. Bloomberg, to serve as a member of the Cultural Advisory Committee of the New York City Department of Cultural Affairs. He is a Member of the Executive Board and Chairman of the Marketing Committee of the United Jewish Federation's (UJA) New York chapter. Mr. Sable is a frequent speaker at industry events, including the Cannes Lions International Advertising Festival, Venice Festival of Media, International Post Corporation, Direct Marketing Association, Australian Direct Marketing Association and the Israel Policy Forum.

Barri Rafferty, CEO North America, Ketchum PR

During Barri Rafferty’s tenure at Ketchum, she has held several different roles to support the agency’s overall business goals, including overseeing the global brand marketing practice and running the New York, Atlanta and Dallas offices. She also oversaw specialty units such as digital, entertainment, sports, and multicultural, some of which have since grown into full-fledged complementary businesses. She is part of the nine-member Worldwide Executive Committee, which focuses on guiding the strategy, client service and performance of the agency. Rafferty has a legacy of client service and continues to advise many of the agency’s largest clients, including Gillette, P&G, Frito Lay, Weight Watchers, Ikea, Chase and Mattel. Outside of Ketchum, she participates in a number of groups, such as the sustainability task force for the World Economic Forum. She is also active in the Public Relations Society of America New York Chapter and is a former chapter president. In 2012, she received the PRSA President’s Award for her many contributions.

Rob Norman, Chief Digital Officer Global, GroupM

Rob Norman oversees the activities of the world’s largest buyer of online media with more than $5 billion in billings. In this role, he develops the digital capabilities within GroupM while establishing thought leadership positioning in the digital space and contributing to each agency’s business development. Prior to taking this role in 2012, Rob served as CEO of GroupM North America where he was responsible for the general management as well as strategic and administrative activities at each of GroupM’s four media agencies. Rob was named a Media Maven by Advertising Age in 2007. He sits on the advisory board of WPP Digital, the venture arm of GroupM parent company WPP, and is a member of the Board of Governors of the Center for the Digital Future at the University of Southern California’s Annenberg School for Communication. He also is on the board of the 4A’s, and the Ad Council and leads GroupM’s diversity efforts, including a scholarship program at City College New York.

Linda Kaplan Thaler, Chairman, Publicis Kaplan Thaler

Linda Kaplan Thaler, an alumna of the City College of New York, has created some of the most successful and memorable advertising in America. Much of her work has become part of pop culture, including the Toys R’ Us “I Don’t Wanna Grow Up” jingle, Kodak Moments, Clairol Herbal Essences’ “Yes, Yes, Yes” campaign and the Aflac duck.Ms. Thaler is Chairman of the U.S. flagship office of Publicis Worldwide and its blue-chip client roster, including P&G, CITI, Nestlé, L’Oreal, Merck, Pfizer and Wendy’s, among many others. Previously, Linda was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997 and grew from a fledgling start-up to a company with over $1 billion in billings. In 2013, the Kaplan Thaler Group merged with Publicis New York to form Publicis Kaplan Thaler.She is also a best-selling author and television personality. Her three collaborations with coauthor Robin Koval, Bang!, The Power of Nice, and The Power of Small, have all received national recognition. In 2005, Linda hosted the Oxygen television series “Making It Big,” and she has also appeared on Donald Trump’s “The Apprentice” as a judge. Her creative talents have earned her the prestigious MATRIX Award for Women in Communications and she was recognized in 2012 by Advertising Age as one of the "100 Most Influential Women in Advertising." She has also earned the Advertising Woman of the Year Award from AWNY, the New York Women in Film and Television’s Muse Award and 13 Clio’s, among many others.

George Lois, Advertising Legend

George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties, he was a pioneer of the landmark Creative Revolution in American Advertising. He’s also the author of numerous books, including the recent Damn Good Advice (for people with Talent). In 2008, the Museum of Modern Art installed 38 of his iconic Esquire covers in its permanent collection.On BIC, he says: “The best branding and communications program I’ve seen these days is BIC! Really impressive! I’ve had the privilege to speak to students at CCNY and gave them Damn Good Advice. The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America.

Rob Schwartz, Chief Executive Officer, TBWA\Chiat\Day New York

Rob Schwartz was once described as a "CEO's Creative Director." In other words, the rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that get results and build brands. He has since transformed from CCO to CEO and is currently Chief Executive Officer of TBWA\Chiat\Day New York. Since Rob took over in 2015, the New York office has experienced a period of tremendous growth, with 14 new business wins in a mere 18 months. 
Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, McDonald's, Pepsi, Thomson Reuters and Visa, to name but a few. Along the way he has won nearly every advertising award including Grand Effies, Cannes Lions, and One Show pencils. He has also been a Cannes Lions Jury President and jury member. 
Rob was recognized as ThinkLA's "Leader of the Year." And is considered one of Adweek's "25 Voices to Follow in Social Media." He also lends his voice to Forbes and Campaign where he is a popular and regular contributor. A few more facts about him?
Rob is a board member of the 4As.
He is a Friar at the Friars Club.
He has been a guest lecturer at Stanford, Harvard, USC, UCLA, CCNY and Yale.
And he's an original "Manbassador" of the 3% Conference.


Douglas Davis, Principal, The Davis Group LLC

Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan or digital strategy. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing and art direction is what Douglas brings into the classroom. He is a former adjunct professor at New York University in the M.S. in Integrated Marketing program and current HOW Design university contributor.Since 1999 Douglas Davis has been a Freelance Art & Creative Director specializing in multi-channel solutions. Douglas began his interactive advertising career as a digital designer for various media properties and agencies including CondeNet, ESSENCE Magazine, JWT/Brouillard, Tribal DDB, Deutsch, Greater Than One and G2 Direct & Digital. While Associate Creative Director at JWT/Brouillard, he was responsible for founding and co-directing the company's Interactive division. In 2011 Douglas founded The Davis Group LLC and continues to offer strategic solutions to client branding, digital and design problems.Douglas holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute and a M.S. in Integrated Marketing from New York University.
 Douglas has been an Adjunct Professor in the Integrated Marketing Department at New York University and is currently Associate Professor of Advertising and Graphic Design within the City University of New York.In addition to client work and giving back in the classroom, Douglas was appointed to serve on the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). His advertising and academic experience aided him in authoring the 4-year curriculum for the only public advertising high school in the country.Clients Served: Campbell's, Aetna, Magic Johnson Enterprises, Liberty Mutual, Aveeno, HSBC, Constant Contact, Ruby Tuesday, Deutche Asset Management, DWS Scudder, Scholastic, Genentech, Essence &,,,,, The ACE Group, Illy, Subway, RREEF, Bounty, Chrysler, Entertainment Benefits Group, Perka, Council for Economic Education, Brooklyn Watercolor Society and The Economist.

Michael Doody, Founder, The [blank] Project
Michael is the founder of The [blank] Project, an eight year old brand strategy and research consultancy that helps clients and agencies unearth actionable insights and solve business problems. Michael began his career at Kirshenbaum Bond + Partners in account management but quickly fell into brand planning. 

He’s worked at JWT, Publics, as well as KB+P where he was co-head of brand strategy department. Michael has worked with over one hundred brands, interviewed thousands of people and uncovered a few insights he’s pretty proud of too. He has won awards for creativity, effectiveness, planning and research. 

Michael has been invited to lecture at University of Colorado, Columbia University, NYU and SCAD. His work for Foster Adoption has been used to teach others at the Columbia School of Business as well as in a few textbooks. He has been a proud portfolio judge for the past four years at BIC. 

Scott Elias, Co-Founder Elias Arts, Founder/CEO LivingWorks

As co-founding CEO of Elias Arts, the world’s largest, most-awarded audio communication agency, Scott’s pioneering efforts reshaped the practice of audio communication, branding, and strategy. Garnering a reputation for alternative growth strategies that are innovative, effective and emotionally robust, Elias Arts helped launch, grow, and reposition nearly 40% of the top 1,000 global brands, including, Apple, Nike, Adidas, eBay, Columbia, Universal, Yahoo, Visa, Verizon Wireless, Coke, Pepsi, Budweiser, eTrade, and Exxon.
Recipient of over 750 awards for 7500 commercial projects – including two Emmy’s and dozens of Clios, London Internationals and Cannes Lions, Elias Arts became a global leader in audio communications, branding, psychoacoustics, environmental and embedded product audio. As a serial entrepreneur, Scott is a striking blend of head and heart. Always looking to understand what sustains people-emotionally, physically, and intellectually, he then grows a business from there. His latest baby, LivingWorks, is a venture accelerator that helps firms of all sizes discover and practice their “IT,” the source for growing sustainably stellar companies that are Designed for Love by all stakeholders. 

Michael Farmer, Chairman and CEO, Farmer & Company

Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company.  He headed (in turn) Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.  He has been committed to bringing Bain-like analytical and strategic disciplines to the advertising industry.Michael lived and worked abroad in Brazil, Switzerland, Turkey, Germany, France and UK for more than 20 years.  He now leads Farmer & Company from New York City.Previously, Michael served as Associate Dean for Policy and Resources at the Harvard School of Public Health.  He spent 5 years in the U.S. Navy as a Weapons Officer on destroyers and as Professor of Naval Science at Iowa State University.Michael is an honors graduate of Princeton University (A.B. in English literature) and of Harvard Business School, where he graduated with an M.B.A degree with highest honors as a Baker Scholar.He is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, due to be published in June 2015 by LID Publishing.

Belle Frank,EVP, Director of Strategy & Research at Y&R

Belle Frank, EVP, Director of Strategy & Research, directs communications strategies across most of Y&R's clients, oversees pharmaceutical communications programs for Pfizer and manages the Brand Planning Department.In her years with Y&R, Belle has had many gigs. She was part of the team that developed Y&R's BrandAsset® Valuator (BAV) model. Belle co-authored several pieces for Admap, including "Reinventing Qualitative Research" and "Brand Strategies for an Economic Downturn" and is working on a book about advertising talent for the new world. She received a 2007 AWNY, Trailblazing Working Mother of the Year award and has lectured at conferences, at Tufts and NYU as well as Wharton and Columbia business schools.
Belle is a self-professed quant-wannabe who tweets and teaches professional development for the City College of New York Media and Communication Arts program. Belle has a BA in French from Tufts University and holds a Master's from Harvard in Education, in human psychological development and the effects of communication.

Vann Graves, EVP Global Executive Creative Director, McCann New York

Vann Graves is the EVP Global Executive Creative Director at McCann New York. he oversees creative work for the agency’s American Airlines business spanning over 30 counties, as well as for McCann’s Lockheed Martin and U.S. Army accounts. Previously, he was Chief Creative Officer of UniWorld Group, overseeing digital and creative campaigns for leading packaged goods, automotive, financial and entertainment clients. 

Awards Vann has won include Cannes Lions, Oneshow, Lia, Addys, Clios, and D&AD awards. He served in the US Army in Iraq after 9/11 as a decorated soldier and achieved the rank of captain after two years of active duty. He holds a BBA from Howard University, Master of Liberal Arts from Harvard University, and MS from Pratt.

Vann Graves is the Executive Director at VCU’s BrandCenter. He has been a One Screen and One Show Judge, an active board member of industry and community organizations, and a guest lecturer in CCNY’s “Lunch with Leaders” series.  

Michael V. Marinello, Global Head of Communications, Standard Industries

Michael Marinello is Global Head of Communications for Standard Industries and the former Senior Vice President of Turner. He was previously Global Head of Communications, Technology, Brand and Sustainability for Bloomberg LP. He was also part of a core team responsible for the development, unveiling and management of their first ever Silicon Valley R&D Office. 

Michael created and led Bloomberg’s Branded Entertainment Group, working with major television productions including HBO’s The Newsroom and Silicon Valley and several major motion pictures, including The Big Short, Money Monster and Equity. Previously, he ran the global Core and Financial Products communications team responsible for the Bloomberg “Terminal” and Enterprise businesses.

Michael has served in the U.S. Senate for Senators Daniel Patrick Moynihan (NY) and Robert Kerrey (NE); The GCI Group; and Becton, Dickinson and Company. He has been a guest speaker in BIC’s @BIC lecture series. 

Matt Neale, CEO, Golin

Matt is CEO of Golin, a role he proudly shares with long term friends and partners, Jon Hughes and Gary Rudnick. Together they are ultimately responsible for all aspects of the agency’s direction, strategy, performance and culture.

Within Golin’s shared leadership model called CEO+ Matt is responsible for Golin’s vision, innovation and reputation.

Matt also leads the agency’s growth and diversity and inclusion strategies and is responsible for the management of Golin’s sister brands, The Brooklyn Brothers and VirgoHealth.

Matt is an international specialist having launched products and services around the world for brands like Unilever, Siemens and Diageo.

He was the recent past chairman of the PRCA and currently sits on the board of the LeGrant Foundation.

Formerly a Londoner, Matt now lives in Manhattan where his two young daughters both have convincing American accents. Outside of work, Matt is happiest reading John Le Carré on a boat, fixing up a ’73 Aston Martin or back stage at Glastonbury.

Ellen Oppenheim, VP of Global Industry and Marketing Strategy, Prohaska Consulting

Ellen Oppenheim is the VP of Global Industry and Marketing Strategy at Prohaska Consulting. Her responsibilities include working with trade associations and trade press to advance digital and programmatic practices, overseeing the company’s marketing efforts and developing new business.

Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.

Ellen has worked with digital and analog media, spanning almost every ad category and with both branding and direct response clients. She has judged Mediapost’s Creative Media Awards, participating on AWNY’s (Advertising Women of NY) Foundation Board and serving as an adjunct professor in Rutgers University’s Executive Education program.

Will Parker, CMO of A7 Core

William Parker is the co-founder and CMO of A7 Core, a tech company focusing on unlocking point of sale data and leveraging blockchain. Pioneering his own analytic approaching to branding, William has consulted for some of the biggest brands in the business. Proctor & Gamble, the US Marine Corps, Ford, CVS, Home Depot and LG have all benefited from his brand strategies for growth, which have fundamentally shifted consumer attitudes and behaviors. Additionally, William is a frequent adjunct professor at CCNY, teaching digital integration to give students a deeper understanding of the nuances of the digital space.

Donna Renella, President, ABW Solutions

Before becoming President of ABW Solutions, LLC, a recruitment and consulting firm, Donna spent over ten years in senior-level human resources roles with public relations agencies including Hill & Knowlton/wpp and Constituency Management Group/Interpublic Agencies.  While serving as Senior Managing Director for Hill & Knowlton, she built the first global in-house public relations recruitment role. Earlier in her career as an entrepreneur and consultant, Donna was a founding partner in market leader O’Hare & Associates, a professional recruitment firm specializing in advertising and communications.Donna’s expertise on recruitment in an urban environment has been featured on the front-page of the Wall Street Journal. She’s also served as Chair of the HR Roundtable as well as Diversity Chair for the Council of Public Relations Firms. Always a trailblazer, Donna created and leads the annual trade association recruitment job fair at Howard University’s Johnson School of Communications -- the only one of its kind. Donna is an active volunteer, serving on the Board of the Mental Health Association of Westchester County, guest lectures at several colleges, and is a frequent speaker on a variety of diversity and recruitment issues.A native New Yorker, Donna received her BA and MA degrees in Economics in a dual honors program from Hunter College. As a staunch supporter of CCNY and the BIC program, she’s thrilled to join the BIC family. 

Hayes Roth, Chief Marketing Officer, Landor 

Hayes Roth leads worldwide marketing and new business development for Landor, one of the world’s preeminent branding and design firms, and is senior client officer on numerous projects. With over 35 years of broad-based marketing experience, Hayes has led rebranding programs for Cleveland Clinic, Columbia University, ITT, the NYSE, Panasonic and Royal Caribbean International. More recently, he has directed branding initiatives for Altria, The Council on Foreign Relations, Hartford HealthCare, the United Negro College Fund, Concern Worldwide, City National Bank, and The World Trade Center.Hayes is a member of the executive mentoring council for Cornell's Johnson School of Business, on the Advisory Committee of the College of Charleston School of Communications, a member of the Wharton School of Business 202 committee and on the Board of Advertising Educational Foundation. He frequently lectures at leading business schools across the country and regularly provides industry commentary across the spectrum of professional media.Hayes is “extremely excited about the Branding + Integrated Communications program at CCNY. To me, this is course work that will be rooted in the realities of what we practitioners live every day.”

Kate Rothen, Partner, SS+K 

Kate Rothen, Partner at SS+K, teaches the Internal Management course in the BIC MPS program, which focuses on the creation and management of communications programs in creative, design-oriented, data-rich, process-driven, and collaborative environments  (integrated communications!).  The course is a requirement for the Communications Management Track BIC students and an elective for the Creative and PR BIC students.According to Kate's official SS+K bio, Kate sought refuge from a traditional PR career and found a home at SS+K.  She has helped clients tackle challenges ranging from fighting TV censorship to empowering female entrepreneurs to getting Americans to reconsider the electric car. She has engineered engagement strategies for clients including Chevrolet, Kraft, Audi, and Westin Hotels.  She has served as SS+K's first Director of Social Media and as Executive Director of the agency account management team. In 2011, the Impact Center named Kate as one of twelve Women's Leadership Institute Fellows.
SS+K was created twenty years ago as one of a small group of first-mover pioneers in true integrated marketing communications. The founding partners came from politics, public affairs, advertising, and design. The agency has resolutely remained "channel neutral" -- as they say: "SS+K was founded to provide great work for great clients and causes by defying the boundaries of communications at every turn."

Dee Salomon, Chief Marketing Officer, MediaLink 

Dee Salomon is Chief Marketing Officer at the strategic advisory firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups. Prior to MediaLink, Dee spent six years with Condé Nast’s digital group as SVP, Sales and Marketing, where she ran the digital media sales group, responsible for the revenue of 26 websites including,,,, and to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful re-launch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York.  Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York. 

Gustavo Stecher, Founder at Menos es más Iconic + Cultural Branding, Founder and Director at Nobrand
Gustavo Stecher, was born in Buenos Aires, Argentina and graduated as a Graphic Designer from the Buenos Aires University (UBA). In 1996 he founded Menos es más, a studio where he develops image strategies for different clients in Argentina, Chile, USA, Canada and Spain. In 2002 he founded Nobrand, a company that transformed the Argentine identity into a product. Besides his work as Director of the studio, he dedicates his time to two of his passions: teaching in universities and congresses, and the development of projects of regional identity.He currently manages consultancy and strategy fields for corporative clients and institutions in Buenos Aires, Miami and New York. In 2009 he won the national contest for the Argentine Bicentennial brand. In 2010 he created the first official coin ever designed by a branding studio in Argentina’s history: the current 2 pesos coin. IDARG, one of Gustavo’s two published books, was selected in 2008 by the Association of Graphic Artists, AIGA. He also created the Human Rights Icons Project, for the Canadian Museum for Human Rights.Gustavo gives workshops and classes at Buenos Aires University, UBA, the University of Palermo (UP), Untref, DMY Berlin, Claps el Salva­dor, FIAP Bariloche, MICA, City University of New York, University of San Diego, California, among others.

Kevin Swanepoel, CEO, The One Club for Creativity
In 2015, Kevin Swanepoel was named CEO of The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design.  Previously, Kevin held the position of President of The One Club, where he led the digital direction of The One Show, the most prestigious awards show in the advertising and design industry. In 2009, Kevin established Creative Week, the preeminent festival celebrating the intersection of advertising, design, digital media and the arts. In 2005, Kevin set up an office for The One Club China. One of his primary goals continues to be extending the global brand of The One Club. As such, Kevin is regularly invited to speak as an authority on current advertising trends.  He has appeared on FOX, NBC and CBS, and has been published in Adweek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing.  Kevin lectures at universities and currently sits on the board of three advertising schools: The Creative Circus, The Academy of Art University and City College of New York Masters Program.  Prior to The One Club, Kevin held the position of Chief Creative Officer at two advertising agencies, and founded Creative & Strategic Advertising. He spent two years at Apple Computer where he served as the PEN Manager (publishing, entertainment and new media manager).
Kevin has a passion for the latest technologies and all things creative, especially photography, often shooting in remote locations.