BIC Professor Stahl's Art and Craft of PR Wins Axiom Business Book Award

The 2019 Axiom Business Book Awards, honoring this year's best business books, their authors, and publishers, has just been announced. We’re excited to find BIC Professor Sandra Stahl on the list. Her book The Art and Craft of PR is a bronze award winner in the Advertising/Marketing/PR/Event Planning category.

Drawing on decades of experience in agency and corporate positions, The Art and Craft of PR is a user’s manual of skills that distinguish PR as integral to meeting organizations’ needs and business challenges. Her book includes insights from communications leaders at corporate, agency, and industry powerhouses including Burson-Marsteller, Chevron, Edelman, Levi-Strauss, and the Holmes Report.

The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.

A big BIC congrats, to Sandra Stahl!