TBWA is Adweek's Global Agency of the Year

12/03/2018 Unknown 0 Comments


A huge BIC congratulations to TBWA\Worldwide -- especially BIC board member Rob Schwartz, CEO of TBWA/Chiat/DayNY -- on being named the Global Agency of 2018 by Adweek.
As noted in Adweek's December 4th article, "It's been a decade since the network last held the title...today TBWA is once again producing culture-influencing work across the globe." President and CEO Troy Ruhanen has quietly assembled a strong roster of leaders across its global operation, including Rob Schwartz, who was moved into the role of CEO of TBWA\Chiat\Day New York. Since Schwartz took the helm, the midtown office has flourished. Revenue has soared 300 percent, with consistent yearly growth.

In 2018, from London and Los Angeles to Helsinki and Dubai, TBWA\Worldwide produced some of the world’s best advertising, grew its client roster in multiple regions, deepened its increasingly diverse leadership bench, expanded its foothold in key areas like China and built out new offerings that help redefine the value agencies can bring to clients.

The global agency welcomed a wave of new clients including Hilton, IMAX, McDonald's McCafĂ©, Dom PĂ©rignon, Belvedere, J-B Weld, WWF, Smashbox, Harvey Nichols, Peak Games, and Celebrity Cruises. And won new assignments from Nissan (shifted to the New York office), PepsiCo Australia, Adidas (projects, London and N.Y.), Uniqlo China and Singapore, McDonald's Latam, and Netflix Brazil.

With new leadership and a global footprint TBWA has once again entered a golden age of disruptive creativity. Read the entire article here.

A special BIC bravo goes to Rob Schwartz and his impact on the TBWA\Chiat\Day\New York office. Once described as a "CEO's Creative Director," Rob is that rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that get results and build brands. We're thrilled to have him as a member of BIC's Advisory Board and congratulate him on this well-deserved recognition.