Marcus Graham Project Picks Natalie Alcide for iCR8 Fellowship
Some background >> The inspiration for the Marcus Graham Project's iCR8™ program was posed in a blog written by Tiffany R. Warren, Chief Diversity Officer of The Omnicom Group and Founder of the AdColor Industry Coalition:
“One idea proposed is the creation of an industry sponsored advertising “bootcamp.” Such a camp could assist those agencies who need to diversify, but are worried about lack of advertising experience in potential candidates. This would also help professionals yearning to be free from other sectors hit the ground running when they enter ours.” (“The Big Tent,” Ad Age Blog)
The goal of iCR8™ programs to do just as Ms. Warren suggested, identify opportunities in the industry and those interested in pursuing them. The curriculum design was inspired by the 1969 Agency Primer written by Bill Sharp entitled, “How to Be Black And Get a Job in The Advertising Business Anyway.”
From the site >> Approaching its 9th year, the Marcus Graham Project’s experiential learning methodology is specifically designed to provide diverse aspirants in the field of marketing and media, including advertising, PR & social media with the exposure and experience necessary to solidify careers within the industry.
The selected participants in iCR8™ programs form themselves into a pop-up agency that they will run as they manage the clients that they will partner with. Each year, the selected team typically provides consultancy for a select non-profit organization, as well as a large corporation and a start-up.
