PRSA-NY Big Apple Awards Introduces Diversity and Inclusion Categories
Yet, even as Diversity and Inclusion (D&I) becomes a top-of-mind issue for executives across all business sectors, the difficulty of identifying best practices and assigning metrics to track D&I activities has remained a challenge to overcome. The search for solutions in the PR industry has given PRSA-NY, a unique leadership opportunity.
Prof. Angela Chitkara, Associate Director of the PRSA-NY Big Apple Awards and BIC PR Track Director explains how the introduction of two new D&I award categories in the 2017 Big Apple Awards program takes a significant stride toward recognizing and showcasing the investments of time, creativity, resources, and the long-term commitment that agencies and firms are making in D&I.
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