BICsters Present at the Second International Congress

5/07/2016 Nancy 0 Comments



On May 5th, Professor and BIC Creative Track Director Gerardo Blumenkrantz along with BIC students Marta Mugica and Rocío Rivera (both BIC '17) presented at The Second International Congress on "The Evolution of Creative Advertising in Spain and the US" at this year's conference on Historical Links between Spain and North America held here in New York City.


Professor Blumenkrantz was the panel coordinator who introduced the panelists and the theme “Feminism Strikes Back. Or Not: The Humorous Portrayal of Males in Contemporary Spanish and U.S. Advertising." Rocio spoke for 15 min on the evolution of advertising in the U.S and was followed by Marta who did the same for Spanish advertising. Panelists then compared commercials from both countries as they relate to male stereotyping. The event was organized by CCNY’s Division of Interdisciplinary Studies, Instituto Cervantes and The Franklin Institute of the Universidad de Alcalá. A link to the program is here.

Marta and Rocio's submissions were based on analysis that they began to formulate in BIC's foundation course in Idea Development taught by Professors Nancy Tag and Blumenkrantz.