BIC PiP Recruitment Event :: HUGE Success

On Friday, February 26th, BIC sponsored a one-of-a-kind recruitment event called the BIC PiP — or Portfolio-in-Progress. Industry talent seekers filled 35 exclusive slots in the BIC space on the CCNY campus for a chance to get a BEHIND THE SCENES, sneak peek of BIC portfolios-in-progress.


Because all BIC students — from public relations and management students to art directors and copywriters — must create a process + product portfolio in order to graduate from the 36-credit, 2-year master’s degree program, recruiters were treated to PiPs from a whole range of talents three months before portfolio defense in May.


Representatives from agencies such as FutureBrand, GREY, BusinessWire, MaxusGlobal, Y&R, Edelman, Golin, Sunshine Sachs, Jack Morton, Interbrand, MullenLowe, Cohn&Wolfe, Devries Global, McCann, Ketchum, CDM, MWW, SS+K, Publicis, Gravity Media, and DiMassimo  Goldstein got to select from among 28 of BIC’s soon-to-be grads in “speed” sessions of 12 minutes each.


After working up an appetite, everyone was also treated to lunch from Dinosaur BBQ.

“Portfolio-in-Progress is a BIC innovation. It’s a laboratory in which we invite people from the industry to take a sneak peek of our students’ work before its polished. This way, they are invested in our students as well as the process,” states Nancy R. Tag, Professor and Program Director of Branding + Integrated Communications (BIC).


The BIC students represent  multi-talented, multi-disciplined, and multi-cultural students from across our nation and the world. The program, established in the fall of 2013, identified the need for a new pool of applicants to meet the demands of industry and its clients for interdisciplinary leadership. Each May, BIC will graduate around 30 graduate students ready to lead this dynamic, ever-evolving world of communications. Situated in the media capital of the world, BIC allows students to study the discipline at its nexus -- a coup for recruiters who can access a deep pool of talent just a subway ride away.