Barbarian Group Gives BIC Students a Dose of Virtual Reality

What does the future look like? At a recent visit to The Barbarian Group for Professor Brian Crook's Brand Experience class, the answer was: You're soaking in it! Jeremiah Johnson, Senior Technologist at The Barbarian Group, not only lectured on the latest experiential technology, but let students experience it themselves. Students were able to try out the HTC Vive virtual reality headset and controllers.
With the HTC Vive and controllers, they were able to draw and make art in 3-dimensional space, then walk around and through the creations as they were making them. Wild! Students also tested out the virtual reality painting app called Tiltbrush.

The Barbarian Group, “a daring creative agency with a digital heart,” was founded in 2001 with a vision to grow brands’ share of the future. Since then, it’s grown into a creatively-driven, technologically savvy production-house-meets-agency. Using technology to change the relationship consumers have with brands, The Barbarian Group services clients from retail to loyalty programs — or even social good — with the technological know-how that allows them to establish more meaningful and personal connections. And if the technology to do that doesn't exist, The Barbarian Group creates it.